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It seems that everywhere we turn these days in the search engine marketing world, we are constantly hearing the phrases pay-for-inclusion (PFI), pay-for-performance (PFP) and pay-per-click (PPC). Here is a ...
read moreThere's a lot of stuff posted on search engine forums and newsletters around the world about how companies who spam the search engines are unethical, and that it's important to hire only "ethical SEO consultants" or "ethical search engine ...
read moreWouldn't it be great if we could simply edit meta tags and get high rankings? For the past few weeks, I've been reading Stephen R. Covey's "The 7 Habits of Highly Effective People." One thing Covey discusses is the glitter of the "Persona...
read moreWhy Write for the Search Engines? Because it will bring you high rankings, more traffic and tons of sales! To successfully rank highly in the search engines, the words on your Web pages should never be an afterthought but a major investment in your search engine optimization campaign. After y...
read moreA question on many Webmaster's minds these days is whether or not they should bother with optimizing their site to rank high in the search engines. We've discussed this in previous articles, and it always seemed to come down to a big "it depends." Howev...
read moreI'm often asked how often one should submit or resubmit their site to the spidering search engines. Many people believe they should submit their site on a periodic basis to keep their site in the search engines' "faces." Submitting URLs that are already...
read moreWith LookSmart and Yahoo! now charging $299 (U.S.) apiece to review your Web site for inclusion in their respective directories, it's getting fairly expensive for the little guy to get listed. However, if you're a noncommercial site, ...
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