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Not so very long ago, it was agreed that five to eight users was enough for a good usability test. Somehow, this idea achieved mythic status. We believed it. We preached it to everyone who would listen. It survived in areas where it had been disproved, and was introduced into new situations...
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Your website's navigation tools and techniques should basically give users the answer to three questions:
Where am I?
Where have I been? and
Where can I go?
Your site visitors make all the choices when it comes to browsing the Web. No other medium gives users, readers or customers such control over their own experience. TV, radio and print present information in a very linear, controlled way...
read moreA few years back, we conducted one of the most painful usability studies in the history of our research. We learned some really important things, but I'm not sure the users in that study will ever forgive us...
read moreOne of the biggest challenges an organization faces is to stop thinking it's the center of the universe. Customers think that they are the center of the universe. Customers come to your website to get their needs fulfilled. They will only think you are great if you meet their needs...
read more"Stuckitis," for those unfamiliar with the term, refers to the condition of being "stuck." That's the condition that results when visitors encounter difficulties on your site or lack enough information to move ahead with their purchase...
read moreIf the language used on your web site is over the head of the average eighth grader, you're probably losing traffic and sales. This is not to say that your site's visitors are stupid, but they are easily bored and they have plenty of other options. Sites that are loaded with jargon or technical in...
read moreA well-designed website has many facets: gorgeous graphics, cool animations, drop-down menus, and of course, relevant content. Another important feature, often overlooked, is a good, solid navigation scheme.
read moreNot all links are created equal. While all of your links may be important, you must sort and prioritize to come up with an effective navigation scheme.
read moreSpeed up your web site, make it easy for prospective buyers to find what they are looking for, make your web pages easy to read, and make it easy to contact you. Follow these tips to make your web site user friendly and increase sales.
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