Luckily the majority of small business owners are beginning to understand that a small business website is absolutely crucial. However, the reality is that there are still businesses in today’s digital age that are not taking advantage of everything that a small business website has to offer. Even though it might be hard to fathom, almost four out of 10 small businesses do not have their own website according to a recent survey.

There are many statistics regarding the value of a small business website that will convince any business owner to get designing today. If you are not one for numbers, here are just three of the perks that a website can offer your business.

Effective email marketing campaigns

Email newsletters is one of the channels a small business website should use for marketing. Approximately 50% of users who receive a promotional email will in fact pay a visit to the website of that particular business. This means that if your business does not boast a website yet, potential customers will have no place where they can spend their dollars immediately after they have read your marketing email.

Better search ranking

Today most people will Google a business before they choose to spend their hard-earned cash. Now if your business does not boast a website yet, the name of business and contact details might appear in the search results, though, if there is no website that they can visit, they will not be able to get to know your business better.

There are business owners who feel that a website is not appropriate for their particular field. They are entitled to their opinion, but the fact of the matter is that most consumers will feel uncomfortable to support a business that does not boast a website, irrespective of their industry.

In short, without a website, your small business will not look nearly as credible. Potential customers will come to the conclusion that your business is either behind the times or not transparent about its operations. Needless to say, both these conclusions are bad for business.

Not dependent on social media

Many business owners feel that their presence on the different social media platforms is enough. The issue with that reasoning is that these social media platforms often change their algorithms. However, if you divert your resources to crafting your own small business website, you have better control and security.

Rest assured, your small business website does not have to be anything too fancy. Make sure that you pay attention to the components of a successful small business website and you are all set. In short, the only details that your website really need are your essential info such as your business hours, contact number and address and links to your social media pages.

So, instead of postponing your website till you can include better functionality, it is better to design a simple website and launch it as soon as possible. This way you can start to increase the online presence of your business.