Businesses are going digital these days. Services and products are offered online to maximize sales and reach target audiences located all over the world. Hiring a web designer is one misconception that happens when a business owner is ready to dominate the World Wide Web.

Did you know that if you want to ensure that your business achieves the targeted goals, you first need to have your UX (User Experience) and UI (User Interface) designers? Some people would surely question Woodley Marketing's tip - aren't all these designers the same?

Nope, they are not. Additionally, these terms should never be used interchangeably because each position is designated with crucial tasks to ensure that the website can deliver its purpose seamlessly and effectively.

Let us guide you through understanding the importance of a UX and a UI Designer.

Why should you hire a UX Designer?

A UX designer, a term coined by Don Norman of Nielsen Norman Group Design Consultancy in 1990s, basically handles all the end-to-end experience of a user. It is a crucial process as its factors determine your customer's loyalty and satisfaction, resulting in retention.

Being a UX designer is a complex, multi-faceted role as he has to handle various areas to ensure that you can come up with a good, effective strategy. Some of the integral tasks your UX designer should handle include:

• Thorough research about the business - target market, which includes the audiences and competitors.
• Strategy and plan development that covers all the business processes.
• Systematic processes to ensure that the product logically flows from one step to the next.
• Execute prototyping to assess the quality of the results.
• Refining and iterating hindrances to create a smooth user experience.
• Prepare an action plan to immediately solve potential issues that may arise.

Why should you hire a UI Designer?

By the time a company has acquired a detailed strategy covering the products and execution of processes, it is now time to hire a UI Designer. He'll be responsible on how your website will look like. Most often with a graphic design background, he needs to conceptualize a design that will entice clients to do business with the company. Some of the integral tasks of your UI designer includes:

• Conception of the visual language.
• Implementation of a cohesive style guide.
• Assurance that a consistent design language is applied across all products.

A Well-Conceptualized Structure is Important

You have to keep in mind that building a good website encompasses several crucial factors to achieve the targeted goals. The conceptualizations these require are daunting and should not be intellectualized overnight. Thorough assessment and systematic plan should be established to ensure that all areas are met, so your website can deliver its purpose, and mitigate problems that you might have to face in the future.

Woodley Marketing hopes we have given you useful and relevant information before you start your business. If you need guidance, please do not hesitate to contact us. Our expert staff are here to guide you towards acquiring your actionable goals.