Use either the custom shape tool or the pen tool draw this shape:
Duplicate the layer and flip it vertically to get something like this:
Hold down the <CTRL> key and click the shape, then press the <ALT> key to deselect the area using the selection tool.
On the new selection, draw a gradient from white to transparent:
Reduce the transparency and repeat step two on this selection also.
Go to the layer style and apply following effects:
The result will look something like this:
Now change the blending option to color burn:
Finalize the logo by adding the company's name to it:
