After having decided to start a business, the
next thing that arrives in your mind is How to market the
Product/Service? How to create a brand? How to recruit people? How
& where to advertise? etcâ?¦ Next is creating departments like
Marketing, Operations, Advertising, Branding and Human Resource. You
need some way to represent each departmentâ?¦For example Human Resource needs a way to represent the company to hire talents, marketing team needs someway to represent products/services, branding team needs a way to represent the company overall... As a startup you canâ??t make huge investment to represent your company by giving ads in news paper or through sign boards or through hoardings or any other meansâ?¦
One of the cheap & efficient ways to represent your business is through a websiteâ?¦ Let me tell you about the advantages of having a website
â?¢ It is cheap
â?¢ Your company goes global if you have a website
â?¢ Most online advertising is cheap
â?¢ Saves time
Likewise there are many more advantagesâ?¦ Ok let me take you in detail about the above mentioned points... To create a web site you need a domain name and hosting space (You can Google to find a cheap domain registrar & host), then the next thing is content (also there are many freelance content writers) or you can do it by yourself if you are good in itâ?¦ Then you need to have a good web design (Web Design Library Shop sells ready to use corporate designs)â?¦ With all these things you can launch a website for less than $50 - $100â?¦
If you launch a prospectus representing your company its reach is only local, by having a website for the company you are going global & your reach goes beyond territoriesâ?¦
Unlike news paper advertising, sign board advertising, television advertising online advertising is cheap & worth it, because
â?¢ In online advertising you can advertise to your targeted audience
â?¢ Online advertising are global
Normally these are the steps that is involved in marketing
Step 1: Making appointments
Step 2 : Give an introduction about the company
Step 3 : Give a brief about the product / service
Step 4 : Show a demo
Step 5 : Close the deal
Having a website we need not make appointments, give a brief about the company & product/service, your website will talk for youâ?¦ So you can eliminate Step 1, 2 & 3â?¦ Same can apply to Human Resource & Advertising tooâ?¦ So it saves timeâ?¦
Also you are bound to get enquiries from search engines, online directories etc... So you have possibilities of getting new opportunities without any effort.
Iâ??d like to make a point clear that having a website doesnâ??t mean you are done with everything, it is just a supporting medium to represent your company & can help in simplifying many processâ?¦ So, it is recommended to use it as a support for your business & follow your traditional way of business tooâ?¦
S.Anand Nataraj is the founder of
TemplateMuseun.Com a professional Website Design company, specializing
in helping small business owners get ahead. 