Running a small business is challenging. Around 20% of small businesses fail in their first year. Therefore, you need the right strategy and tools to survive the tough marketing conditions.

Leveraging a set of robust tools helps your business to acquire, nurture, and convert your customers.

Selecting the right software allows you to reach your business potential and minimize the roadblocks. In this article, I will cover the top four tools that are a must-have for small businesses.

Here are the best tools that small business owners should utilize:

1- EngageBay

EngageBay is an award-winning CRM software trusted by over 28000 customers. It offers a set of powerful tools for marketing automation, email marketing, SMS marketing, 360 degree customer view, lead management, service automation, and tons of other modules.

You can store unlimited contacts and gather all your customer data in a central dashboard. You can also save time and efforts by automating your marketing and sales activities to reach the potential customers at the right time.

You can start using the software for free. The free version allows 500 contacts and 1000 branded emails. If you need to add more contacts then you can upgrade to the basic version of the All-in-one CRM software that starts from $14.99 per user and allows 1000 contacts with 3000 branded emails.

2- Zyro

Zyro is a powerful website builder that lets you create stunning personal websites or professional websites without the need for any coding or design skills.

With the drag and drop editor, you can design a website easily by adding or removing the elements. You can pick a design of your choice from a template library containing hundreds of professionally designed themes.

You can even start your online store and connect to Amazon or Facebook to start selling your products. With over 70 payment methods in over 200 countries, you can sell anything anywhere easily.

The basic plan starts with $2.90 a month and includes free domain, SSL, and up to 1 GB storage. The ecommerce plan starts from $9.90 where you can list around 100 products with unlimited bandwidth and storage.

3- Ubersuggest

Ubersuggest is an awesome tool to elevate your digital marketing efforts. You can reverse engineer your competitor’s SEO strategy and get vital info such as:

• Total organic traffic
• Lots of keyword ideas
• Backlink data
• Top organic pages
• Content ideas
• Top organic keywords

Ubersuggest is a great software to manage your keyword research and SEO campaign because you can quickly uncover the keywords your competitors are using to acquire traffic to their website or the type of links they are building to climb up their rankings on Google. You can pick their weak spots and use them in your SEO strategy to beat your competition.

The monthly plan starts with $12 a month and they also have a lifetime subscription plan for $120 a month. This is a steal at such a price because you are paying for the tool once and reaping the benefits for lifetime.

4- Optinmonster

OptinMonster is the world’s number #1 platform for conversion optimization. It helps you to convert your existing website traffic into leads.

Here are some of the products that OptinMonster offers to grow your email list and get more leads:

• Lightbox popups
• Floating bars
• Gamified wheels
• Scroll boxes
• Page level targeting
• Exit intent detection
• Geolocation targeting

Over a million websites already use OptinMonster to get more subscribers and customers for their business. All you need to do is to create a stunning offer, personalize it for your audience, and start running it in real-time.

The basic plan starts with $9 a month which includes page level targeting and list segmentation. You can use it for a single domain up to 3500 page views.

Final Thoughts

As a small business owner, it becomes challenging to manage multiple tasks efficiently. Tools offer great help to manage all your tasks and make you more productive. Use the above top five small business tools to reach potential customers and convert them into paying customers.