The world of online marketing is constantly evolving and it changes every year. The strategies that might have worked just a few years ago are now outdated, and that’s why you always need to keep up with the times. If you don’t, your business will ultimately fail.Image by Gerd Altmann from Pixabay
On the other hand, if you find that being constantly up-to-date with the marketing world takes too much of your time that you would rather spend on other innovations, it might be a wise idea to just buy a website that’s already experienced a lot of traffic. That way, you will get a website with internet traffic that will bring you profits in a short time.
Whatever you choose to do, just remember that while it is essential to implement new strategies this year, it’s important to balance them out with some old ones as well. There are some strategies that were proven to be very effective in the past and will no doubt stay useful in the future.
Let’s look at some online marketing strategies that will make your business thrive in 2020.
Search engine optimization is a well-established method for getting your website a high-ranking position on Google and other search engines. SEO trends are constantly changing, and in 2020 SEO will focus on customers and how they actually use Google to find what they need.
One of the biggest changes in SEO happened at the end of October last year when Google introduced BERT (Bidirectional Transformers for Language Understanding). This is a neural network-based technique for natural language processing that gives Google a better understanding of how language is used.
Here are some useful SEO strategies for 2020:
Social media marketing is a low-cost and sometimes even free way to promote your business to a wide audience all over the world. Marketing changed significantly when marketers discovered the potential of social media.
When we look at social media marketing statistics, we can see that 73% of marketers say that their social media marketing efforts have been somewhat effective or very effective. This online marketing strategy can be very beneficial for your business, you just need to know how to implement it.
The first step is to make profiles on popular social media websites that your target audience uses, such as Facebook and Instagram. As soon as you’ve done that, it’s time to start posting content your audience will enjoy.
Here is how you can get the most out of your social media marketing campaign:
The saying “Content is king” has been a staple of online marketing for a while now. While it is important to focus some of your efforts on writing informative blog posts with great copy, you need to make way for interactive content. If you are still not posting any interactive content, that needs to change.
It’s the year 2020 and customers don’t want “boring” content anymore. In this day and age, we are bombarded with information from everywhere. That is why audiences have become more demanding about the type of content they want to see and why you need to make better content on your website.
Customers want the content to be available to them on every device they use, relevant, and most importantly of all, engaging. Interactive content that meets all of these standards will undoubtedly help your online marketing efforts.
The biggest difference between interactive and static content is customer engagement. Readers usually only passively read static content, and consume the information they receive from interactive content. According to statistics, 50% of consumers spend their time engaging with custom content. Additionally, 88% of marketers say interactive content is effective at differentiating their brand and 93% of marketers rate interactive content as effective at educating the buyer.
Here are some types of interactive content your audience might enjoy:
As we’ve already mentioned, videos are great for SEO, but that is far from its only purpose. If you make great videos, SEO will actually be just an added bonus your videos bring. The most important function of your videos should be to educate your audience and potential buyers.
Just because you know the purpose of the product you’re selling, that doesn’t mean everybody does. Product videos serve to explain the product to the audience more than a product description ever could. When you make a product-focused video, provide answers to the following questions:
If you aren’t sure video is the right strategy for your online marketing, just take a look at some video marketing statistics:
Today, online marketing is an essential part of every business journey. It can literally make or break businesses all around the world. It might be hard to keep up with the times and the constantly-changing trends, but it will all be worth it in the end.
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