If it seems that nearly everyone has a cellphone these days, it's true. There are now more mobile connections in the world than there are people. According to the latest statistics, the world population is 7.69 billion people and the number of global mobile connections is 8.98 billion. Just over 66 percent of the world's population owns a cellphone, with China, India, and the United States having the most smartphone users.

What do these numbers mean if you're a business owner trying to market your product? It means you not only need a website, you need one that is mobile friendly. In order to do this, it's recommended to hire the best website design company you can find. A professional designer will ensure that your website offers a positive user experience for cellphone users. Here are four things they will do to make that happen.

1. Make It Responsive

Changing the way content and information gets displayed on certain devices is a key factor when it comes to making a website mobile friendly. Even though cellphone screens are much smaller, responsive websites that are mobile friendly don't limit the information a cellphone user can access. Instead, important content simply gets displayed and arranged a little differently.

2. Make It Speedy

When a website doesn't load quickly enough on a cellphone, there is a good chance that users will end up abandoning the site. Even if a website's landing page takes longer than 3 seconds to load, over 50 percent of cellphone users will leave the page.

This is why speedy load times are essential for mobile friendly websites. A few ways to increase the speed include compressing high resolution images and minifying CSS, HTML, and JavaScript files.

3. Make Button Sizes Large Enough

One of the disadvantages of accessing a website with a mobile device, is it makes it difficult to tap the buttons. It makes it even more frustrating when there are several buttons that are close together. In order to help users overcome this obstacle, larger buttons are required.

If a website is not easy to used, there is a risk of the user abandoning the website altogether, never to return. In order to avoid this scenario, mobile friendly buttons should be at least 48 x 48dp with at least 8dp in between them. Once a button is added, it's important to test it to make sure that it is user-friendly.

4. Make Font Readable

The entire point of having a website is to offer consumers information, and if the content isn't readable, the user will simply go to a competitor's website instead. This is why making the font readable on a mobile device is of utmost importance.

To do this, a font size of no less than 14 px should be used. It's not just the size that makes content more readable, however, it's also the font. Some recommended fonts for mobile use include Open Sans, Montserrat, Proxima Nova, and Roboto.