The type of user experience you offer will determine whether online visitors will spend more time on your website and eventually take action. Businesses that fail to meet the expectations of their users will likely lose them to competitors and ultimately lose sales.

Without much ado, here are 5 UX mistakes you should avoid at all costs when designing your website.

1. Adopting every trend

Some web design trends tend to sink into oblivion as soon as they emerge. Experts and bloggers are not even helping matters with the way they drop new lists year in and out. It's a struggle to keep up with these changes and run a business at the same time.

The fact that a particular trend was predicted doesn’t mean you should jump on the bandwagon right away. Following some UX trends blindly will only do more harm than good in the long run.

Make sure that you assess your KPIs and weigh the pros and cons of each trend before delving into it. Exercise some patience if a trend lacks valid data to support it.

2. Failing to enlist a professional

Assigning a team member with just the basic skills and knowledge of web design to handle your web design project won't cut it in this era. Truth be told, this isn't even a smart way to save money. On the other hand, hiring a web design Manchester professional will save costs and time.

Apart from that, taking this step will help you to create an SEO friendly website. It’s best to work with an expert who is familiar with your industry and has a proven track record of excellent service. They can even introduce you to other reliable specialists in their network.

3. Offering obsolete information

Making this mistake is generally bad for your SEO. Online visitors may end up disappointed and never visit again if they can’t find what they are looking for on your website.

Offering relevant information is a handy tool to build trust. Be deliberate about giving your target audience the best. Some of the steps you can take to optimize your content for good UX include:

• Fix spelling and grammar mistakes.
• Add the right keywords.
• Repurpose evergreen content.

4. Designing for search engines only

Focus more on having a responsive website whether you’re offering a product or a service. Your users need to experience smooth UX regardless of their device. The ideal thing is to recognize when your website needs a redesign and take the necessary steps.

It’s risky to ignore the competition out there but that doesn’t imply you should ignore your real users in a bid to rank higher in SERP. Try to adopt SEO best practices and consider user intent as you design your website.

5. Cluttered interface

Business owners are often encouraged to rely on amazing graphics and original photos when designing their websites. However, never make the mistake of sacrificing the functionality of your website for aesthetics or vice versa.

A cluttered website can be a result of a lack of creativity on the part of the designer. Your best bet is to hire an expert to create a clean website and achieve a balance between functionality and aesthetics.