Holidays are just around the corner and some people are already starting their holiday shopping. Due to the global pandemic, most people will turn to eCommerce stores for their holiday shopping needs.
While a lot of people shop for gifts online during the holidays, it’s expected that this year all eCommerce stores will see a boom of holiday shoppers. There’s no doubt that this holiday season will be profitable for online stores all over the world.
However, before you can rake in all of that extra profit, you need to properly prepare your store for the holidays.
Website scalability and stability is always important, but when you’re expecting a surge in traffic, you need to test your website’s performance with extra care. Making sure your infrastructure can handle a large number of visitors and transactions should be your priority for this holiday season.
You can test your infrastructure by contacting your technology provider and asking them to perform load testing. Other things you need to test include:
As much as 68% of online experiences begin with a search engine and that’s why it’s essential to follow SEO trends and have a great optimization tactic if you want to get a high-ranking position on Google.
However, if you’re relying on your regular SEO strategy for the holidays, you will be very disappointed with the results. People will be searching for completely different terms during their holiday shopping sprees, and you need to be prepared for that.
There are a few things you can do:
There are many different channels you can use for your marketing campaigns. While it’s important to utilize as many of them as possible, you need to pay attention to the channel that’s proven to have the largest influence on customers, and that’s social media.
With the right social media marketing campaign, you can ensure a surge of holiday shoppers since 74% of consumers make purchasing decisions using social media. One of the best ways to capture your follower’s attention on social media during the holiday season is to come up with a unique and creative campaign.
Here are a few ideas you can try:
If you want to take your social media marketing to the next level during the holidays, you should consider using the best social media tools. This will enhance your marketing campaign since software tools are something you can’t go without in the world of marketing.
Cart abandonment is a big issue that happens because of many different reasons, including a confusing and frustrating checkout process. You need to provide your customers with a seamless checkout experience, and you can do that by applying the following tips:
Great and dedicated customer support is important year-round, but it’s especially important during the holidays because that is when your customer support team will have more work than ever before. Customers will be contacting your support all the time with questions, concerns, and sometimes complaints.
Make sure to always provide fast, clear, and concise support and be available on as many communication channels as possible such as phone, live chat, social media, and email.
It’s important to note that the holidays can be a stressful time for you and your customers. But even if an irate customer contacts your support, it’s your job to solve their issue.
Before the holiday rush, talk to your customer support team and go through some standard phrases and replies as well as the best ways to handle an upset customer. Always be understanding and empathic toward your customers and avoid using negative words.
This year’s holiday season will be busier than ever before for eCommerce retailers. And while more customers mean more profit, it also means more work and more stress.
But if you take the time to prepare your eCommerce store for the holidays, you won’t have to worry about anything. As long as you have a great way to attract people to your store and ensure your website is prepared for an increase in traffic, this holiday season will be amazing for you.
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