Social media is the digital king. Whether it is about individuals socializing or businesses using it as a marketing medium, social media platform have been playing a very prominent role in this day and age. Many businesses have their own mobile applications that is been marketed on a multitude of social media platforms such as Instagram, Facebook and Twitter. Given the versatile nature of these mediums, there are multiple ways in which it can be leveraged to advertise mobile applications. Here are 5 inexpensive ways to do so.

1. Powerful trailer

A trailer of mobile application can let people know what it is all about. Inform people about these three basic aspects:

• What does the application do?
• What is the genre?
• Where can it be downloaded from?

A good trailer will be full of enthusiasm, energy and excitement. Post the video on all social media platforms and use paid and unpaid tactics to create more engagement on the post. For instance, you can buy Instagram comments to generate more interaction.

2. Content marketing

Content marketing is one of the most effective ways to advertise your mobile applications. Share videos, application captures, screenshots, characters and other visually related content across the social media channels. Encourage your followers to do the same. You can also include a clear call-to-action – download here or learn more.

People love content and they will definitely follow a profile that has quality content. Promote mobile application through delivering something of quality.

3. Consist social media marketing

Social media is considered one of the most effective ways of marketing services and products over digital means. Mobile applications can be promoted over social media in a number of ways but consistency is the main key. It is imperative to build a strong fan base by consistently engaging with people on regular basis. Loyal followers will help disseminate your message further which will increase your application’s visibility. Look forward to develop fresh content on consistent basis to maintain follower’s loyalty.

4. Use the one-click rule

Fortunately, all mobile applications are now easily accessible over online means. Make sure the application can be downloaded easily with just a click on the content that have been created and shared on your social media pages. Content is part of the user experience and make it easier for users to find a way to click and download it or they will get distracted by something else.

5. Leverage communities

There is a multitude of communities operating on different social media platforms that can be leveraged in order to advertise your mobile applications. Becoming an active member of these communities allow you to promote mobile applications to a targeted audience. The groups can be in hundreds and even thousands. In fact, the largest community on LinkedIn is in millions. The large number of people can help you market what the application is all about. It enables you to utilize the diversified strength to promote your content.