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5 Ways to Promote a Blog to Drive Immediate Traffic

What is the best way to promote a blog in hopes of driving immediate traffic?

This is a question that many online marketers ponder, day in and day out. While some eventually settle on a strategy, others continue to search for answers.

The more traffic your blog receives the greater chance you have of generating revenue. And like most, this is probably your end goal.

Regardless of what you have done in the past, you can adjust your approach in the future to ensure yourself of better results. This all starts with knowing how to promote your blog.

Below, you'll find five of the best ways to promote a blog with the idea of driving immediate traffic

Social Media

Are you active on Twitter? What about Facebook? How about Instagram and LinkedIn?

Social media is by far one of the best ways to drive traffic to your blog. Even if you don't have a large following, it's good to get into the habit of sharing content on social media. To get started, focus your efforts on the one or two platforms that have the greatest chance of yielding the best results. For example, if you're primarily publishing business related content, LinkedIn is the best place to start. Conversely, if your company sells a product, Instagram deserves a lot of your attention.

Social media takes a lot if time investment to yield results, but there are great tools that can help boost the effect of your efforts. With Start A Fire, you can drive traffic back to your site, even when you're sharing someone else's content on your social channels. This tool works by automatically adding a branded "badge" to any URL.

Image Source: startafire.com

You can use Twitter Marketing automation tools like Narrow.io, you can set your Twitter audience building efforts on autopilot. The platform will interact with other users based on their interests and build relationships you can leverage later on.

Image Source: narrow.io

Influencer Outreach

When was the last time you reached out to influencers in your niche? If you can't answer this question, you now have a strategy to implement in the near future.

You may be surprised at how many people will share your content if you ask. Getting started is as simple as making a list of the top influencers in your space. From there, reach out to them online and via social media.

Your goal is to share your top content in hopes that they will provide feedback and/or share it with their audience. You should also use tools like ClearVoice to identify these influencers and outreach to them.

Guest Posts

There are guest post opportunities in every industry. By taking full advantage of these, you can promote your blog to an audience that truly cares about what you have to say. Some blogs publish guest posting guidelines, making it simple for you to know what to do next. Others, however, keep this private. In this case, you'll have to reach out to the site administrator for more information.

There's no denying the fact that you want to publish high quality content on your blog, but don't overlook the power of guest posting.

Share some of your best content on other websites (in your niche or a related industry) as a means of driving traffic and gaining backlinks.

Go Beyond the Written Word

Your blog will consist primarily of traditional blog posts. For example, this typically includes long form posts of 2k+ words.

But remember this: other forms of content are great for promotion.

An infographic is a good example of this. If you design one of these, sharing useful data with your audience, don't be surprised if it is shared hundreds (or more) of times on social media.

Additionally, interactive content should also be considered. This includes but is not limited to quizzes, games, surveys, and calculators. All of these things add more character and a personal touch to your blog.

Email is Your Friend

Regardless of what you hear, email marketing is not dead. Instead, this remains one of the best ways to drive immediate traffic to your blog.

    You have two options with this strategy:
  • Send an email to your list (if you have one). You can do this to introduce a new blog post or a piece of interactive content that you know people will love.
  • Reach out to others. Do you know of somebody in your space with a large email list? Would they be willing to promote your blog? You'll never know until you ask.

Email marketing continues to grow, so you might as well take advantage when it comes to using this as a blog promotion tool.

Conclusion

There's a long way until your new blog starts to generate revenues and traffic via organic search. Until then, rely on these tactics to drive immediate traffic to your blog.

What other strategies would you add to this list? Do you have experience with any of these?

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