In times like these, you simply could not have a business without a website. Gone where the days where you have to list your business on yellow pages and wait for the customers to walk in your store.
Websites have grown into a powerful tool for businesses to maximize their reach, gain more leads, and improve conversions.
Therefore, good web design is crucial. It can either make or break your company's success.
But what is a good design? Well, to be able to know one, you have to know what bad design is, first. Here are elements of poor web design and how you can improve it:
Lack of balance
Without a doubt, a website should be visually appealing first and foremost. But the thing is, it is not the be-all, end-all of your site design. Even if your site is aesthetically pleasing to the eye, it still will not work if it lacks the information that your audience is looking for.
Balanced web design
You need to strike the right balance with design and content. Your website's composition should feel right. The color, texture, objects, and space should be equally distributed. It gives you your website more stability while having an aesthetically pleasing design at the same time.
It takes forever to load
Have you ever come across a site that takes too long to load? Imagine how a frustrating experience it can be, especially if you are keen on what products and services the site has to offer.
While you might stick it out in the end and wait for it to load, you know that the website's UX has somewhat failed already.
Make it quick
There are several ways how you can speed up your site. You can use a Content Delivery Network, improve your caching, optimize your images, and make a switch to a web server that loads faster.
One of the most common mistakes a lot of businesses make is to start with a simple message and several tiny banners. Years later, their site will look so all over the place with various elements competing for space and attention.
Having a site that looks chaotic and cluttered will be a major headache for the user, and distracts them from seeing your main message.
Keep it simple
A great way to solve this is to sort out your priorities right from the very beginning. Keep it simple and smart.
A study that was run on 300 top websites on various industries, showed there is a clear relationship between clean, simple design, and how it keeps users engaged on the site. Cluttered designs, on the other hand, lead to higher bounce rates.
Having a site that has a non-responsive design can hurt your business. More and more users are using their smartphones and other devices to search, look up products and information online, and make a purchase.
So if you still have an outdated web design that is not mobile responsive, you could potentially lose your leads, and customers, and sales.
Opt for a responsive design
The need for having a responsive site design is much stronger than ever. A lot of users now expect to transfer with one device to another with relative ease. Sites that are highly responsive delivers consistency and adaptability to your audience and making your life a lot easier in the process.
Simple and streamlined site navigation is another crucial design element. Sometimes, multiple levels and several options for dropdowns are simply too much in today's time-pressed user.
Easy to understand navigation
It is time to completely rethink your menus.
Not every page on your website has to be part of the entire navigational structure. Your site should have main pages that are clearly labeled and has a click pattern that is quite obvious.
If you have a content-rich website, you can place a second level of navigation or a sidebar to place your related pages and other links for the secondary page structure.
Ask yourself when was the last time you have updated your site design. If your answer is about three years ago or so, then chances are, it is already outdated.
Yes, quality websites indeed cost a lot of money. But things are moving quickly in the digital era. Sites that look slicker than a Ferrari years ago, can now look into a second-hand sedan.
An outdated site will simply look unprofessional, and no one will trust your business. That's why first impressions always do matter.
Your site design should represent your company's credibility. It should also reflect your level of professionalism.
That's why you have to stick with today's modern web design standards if you want to convert prospects into paying clients.
By not committing these most common mistakes, and utilizing ways wherein you can improve the overall performance of your site, you will be able to boost your site traffic and conversions in the long run. It also makes to search for “web designer Philippines” online, for example, so you can work with a reputable agency in your area. That way, it will be easier and cost-effective for you to build a functional and professional site in the long run.
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