Building and operating a beautiful website is every modern business' dream. In this digital age, your online presence has a great impact on your competitive standing. If you are unknown online, you're as good as being unknown in the physical world.
This is the reality for most of today’s businesses. Any serious entrepreneur would consider having a beautiful website as a huge advantage. That’s why even small businesses are trying to find affordable ways to bring their products online.
Fortunately, there are plenty of ways to build a website. Even if you don’t know how to code or create algorithms, you can make a beautiful website that converts for your business. You can do this primarily by using a website builder.
But before you can proceed to building a beautiful website, you need to understand first what makes a website truly beautiful.
According to many professional website builders and designers, a website is considered beautiful if it is capable of providing great User Experience (UX).
User Experience refers to the website’s overall on-screen performance when interacting with users. This includes web accessibility, readability, page organization, content quality, and loading time.
A beautiful website, therefore, is one that loads fast when users enter the home page and other landing pages. It should use fonts that are clear and visible. It should have quality content that are worth reading or viewing. Users should also be able to access content or navigate through pages with ease.
All these qualities should be kept top-of-mind when building a website for your business. Think of the users first, then build your website around them.
Many entrepreneurs lack the technological know-how to create unique, custom-built websites. Luckily, you don’t need to know how to code in order to build one. You only need the right people and the right platforms that will help you through the whole process.
To help you get started, here are some valuable tips:
1. Choose the right web designers and UX professionals.
If you can afford it, you can hire your own team of web professionals to build and manage your website. As much as possible, you should choose people that you know and trust. They should also be able to understand you and your business so they’ll know how to approach the creation of your website.
If you don’t know anyone with web creation capabilities, you can look for professionals online. There are plenty of capable freelancers that you can hire, but be careful when choosing them. Be sure to ask simple yet relevant questions about the work they do before you hire anyone.
2. Choose the right CMS
If you can’t afford to hire your own team, maybe you can consider using a CMS (Content Management System) service. This kind of service is provided by a company or group that helps entrepreneurs and small business owners build a marketable online presence.
Kajabi, for instance, can help you design your ideal website, create landing pages for your products, and launch your marketing campaigns. They can also manage the whole website and help you create more marketable content.
CMS services are usually available through subscription plans. Their prices vary depending on what types of services are included in the plan. Paying for monthly CMS fees is much more affordable than hiring professionals whom you should pay in wages.
3. Choose the right website builder.
Another way to build a website is by using a website builder. Website builders like WiX and WordPress can provide you with the platform and tools which you can build your website with. They’ll also provide the hosting and perform website maintenance for a monthly fee.
However, the one who needs to do the work is you. From choosing color schemes and designs, to writing and publishing content, you’re the one who has to do those things. The website builder will just provide you with an easy setup platform and launch your website online once you’re done.
4. Set a style guide for your ideal website.
Before you get on with the technical web-building stuff, you should set a style guide beforehand. A style guide will help you (or your hired team) ensure that the site is designed according to what you want. This will help you maintain style consistency across pages and keep the layout organized.
A style guide can be a set of bullet points or a checklist that states what color the background should be, how the buttons should be shaped like, what type of font should be used, etc. You can also indicate whether you want some special pages to be a little different from the other pages.
5. Define and clarify your website’s goals as part of your business.
If you’ll have someone else build your website, you must clearly communicate with them what your website should be about. Define what your goals are and what kind of impact you want to make through the website’s design.
If you don’t clarify these things, you might end up with a website design that doesn’t meet your expectations. You need to make sure that your web designer understands what your brand or business is all about.
6. Focus on creating quality content to engage users.
Content is still king. What your website shows users is what will convince them to convert into customers—or at least make them appreciate your business.
Your website’s reputation and converting capabilities will rely heavily on the content you publish. From articles and texts, to multimedia clips, everything should undergo quality checks before publishing. Make sure that you publish only helpful, valuable content that are relevant to your target audience.
Aside from that, you should work hard on making creative content that will capture the users’ interest and attention. And above all, make sure that all content are laid out in a way that enhances UX.
Building a beautiful website is no easy task. You need to work hard on it so you can get everything right. Even if you’re using a template to start with, you must ensure every detail is according to your style guide.
Remember, your website is your business’ home online. It’s the place where customers can get to know your business better. Define your business’ goals, and make sure that every page of your website will reflect just that.
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