For a good number of people, web hosting is merely a service that needs to be paid and used. They do not necessarily see it as an element with far-reaching business consequences. In reality, there is so much more to it than meets the eye. In fact, if you think about it, web hosting has a strong correlation between your business ROI and the effectiveness of your chosen hosting company.

To put it simply, web hosting is too important for you to leave a chance. The potential issues that could surface from an unreliable provider come with a great number of consequences; hence, you need to double check everything before signing up.

To give you a better understanding, here are ways web hosting can significantly impact your business website.

#1. Speed

There is always a clear relationship between customer conversions and web load speed. The faster your page loads, the more likely customers will visit and conduct business on your website. It is imperative that you check with your hosting provider the different packages they have and whether an upgrade is plausible. From there, you should be able to learn about various hosting options. One of the ways to do this is to check reviews from other web owners.

Let’s say you are in the look-out for the best WordPress hosting provider. You may want to check these WordPress hosting reviews to gain insights on what people are talking about a certain provider before you decide on moving forward with a hosting company for your WordPress-powered website.

#2. Security

Unlike before, hackers and cybercriminals are very rampant these days. As a matter of fact, they often use the web host in order to gain access to your site. Once they do, your business is automatically impacted and, thus, leading to great revenue loss. That is why it is important that you take several steps to ensure that your provider has the best measures when it comes to protecting your site. This includes, but not limited to, detection of malicious codes, reliable malware, and vulnerability scanners.

In addition, your provider must have a strong policy in place for DDoS or distributed denial-of-service attacks. Otherwise, your hosting system will not be accessible at all times, which, in most cases, could lead to cyber-attacks.

#3. SEO

In April of 2010, the search engine giant Google had started utilizing page speed as a significant ranking factor. In other words, the faster your pages load, the higher you will obtain SEO rankings. More recently, the tech firm decided to move in the same direction for all mobile web pages.

So, what does this have to do with your website? How does this decision affect web hosting in general? It is pretty straightforward: The faster your site is, the higher your SEO rankings will be. As such, you will be able to do more business with visitors or potential customers. Like the aforementioned, your site speed heavily depends on your existing web host.

#4. DNS

This is definitely another factor that you should consider when choosing a web hosting provider. Domain Name System, or simply DNS, is the Internet’s equivalent of a phone book. Basically, it works like a directory that helps interpret names into IP addresses. The concept behind it is rather simple, though. If your DNS is down, then expect your website to go down as well. That is why you need to pay special attention to it.

It would be totally worth it if you check with your provider and ask about upgrading to premium DNS service from the standard. That way, you can rest assured knowing that an immediate failover to other servers is in place if the closest server stops working.

#5. Uptime

Once again, facing a website downtime means a great loss in revenue. Plus, it could bring some negative impacts towards your SEO efforts. If you want to improve the overall performance of your website or online business – which you certainly do – then, by all means, ensure that no unwanted downtime happens. So, how are you exactly going to do this? Well, just make sure that your web hosting provider can offer you with a continual and optimal uptime. If not, then you are better off with another hosting provider.

#6. Web Monitoring

There is a reason why many website owners are taking advantage of a quality website monitoring service. For starters, it is deemed an important element when it comes to the preservation of overall security and performance of the website. And mind you, this type of service can be a real lifesaver. Why? That is because it gives you the ability to monitor the network anytime and anywhere you want. As soon as it is implemented, you will immediately receive alerts and/or notifications whenever there are mission-critical issues. The latter, in particular, should be mitigated immediately before they could even impact your customers.

In today’s fast-paced digital environment, a reliable web hosting comes with a plethora of advantages. And if you are determined to take your online business to a whole new level, then you should be careful in selecting a web hosting provider.