In the online world, website design tips are almost worthless.
Some people have thoughts and opinions on exactly what the perfect site looks like. That is because, to some extent, design is very subjective.
A person might find gruesome what others like, another might find hideous, and the cycle goes on and on. So, having said that, we need some tried and tested experiments.
On the other hand, web design has become the most critical element to get beneficial results from any website. The fact is, nearly half of people say that the design of a website is their primary factor for evaluating any company’s authority. As a result, it has a bearing on the bounce and conversion rate.
Keep reading this article for some awesome web design tips you never know, or some random experts don’t tell you.
So, stop counting on your gut feeling and start doing things that are proven beyond doubts.
1. Take Advantage of The Fold
If there's still such a thing as the fold belongs to a heated discussion, some designers say that because of the plethora of screen sizes today, the fold doesn’t make any difference. Other people have different thoughts and opinions.
Below are great tips for you to do that:
2. Make It Simple
Apart from keeping your theme simple, this also pertains to the design on the whole. A study by Google has proved that site visitors don’t like visual intricacy. The idea: the more intricate the design, the less it's observed by site visitors as beautiful.
So, what exactly does that mean for your website?
Apart from the point previously mentioned, here are a couple of ideas:
3. Focus on Scrolling Over Clicking
That being said, if you do not shrink information into accordions or sliders, then how can you present it well?
A better solution: just put every little thing in one long web page, including the things usually hidden. Trust me, it really works.
There's an intriguing research study by Crazy Egg to prove this particular point. They went from a short and simple web page to one which was 30 times longer than the original one.
4. Visual Cues Can Get Direct Attention
One of the major attributes of website design is to guide people. You can easily do that by giving weight to different factors, thus try to direct the focus where you want it to go.
Having said that, you can also make use of more visual cues to do this. The first is by taking advantage of the particular fact that humans have a tendency to look in exactly the same direction as some people they see in advertisements.
5. Take Advantage of Social Evidence
This one is about the so-called conformity prejudice. This is actually the habit of people to do as other people do. What this means is, if people accept something, others are more prone to do that same.
6. Use the Ordered or Unordered List
Using lists, both unordered and ordered is a good way to make information readily available. Having said that, evidently, people interest is unpredictable.
This is because of the so-called serial-position impact. It, in a nutshell, says that, in a list, you probably remember both things at the end and in the beginning. The midsection, on the flip side, goes mostly overlooked.
7. Avoid Accordions, Tabs, Sliders and Carousels
Site owners like to add carousels. It is usually the most client-requested element. The fact is that the research claims that they're pretty worthless. The most mind-blowing information comes from Notre Dame University. The website owner there realised that the very first slide on a carousel got almost 90 % of the clicks while the remainder were mostly overlooked. The same case was with Accordions, Tabs and Sliders.
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