7 eCommerce Tips for Site Owners to Increase Sales
Do you have an eCommerce site or are you thinking about getting one? Having an eCommerce site is a major step toward creating a passive income for yourself and your business. But there are some important things to keep in mind when creating your eCommerce site. You need it to be friendly to mobile users and desktop users alike, and you should also keep in mind some other important factors as well.
Remember passive income it's not passive income unless it makes you money while you sleep. The work always comes at the front end. Your job in setting up your eCommerce website is to ensure that your eCommerce site is all that it should be so that it can run itself.
Below are seven tips to keep in mind when setting up your eCommerce website:
Don't Rush It!
The first thing you should bear in mind when building your eCommerce site is that there is no hurry. Sure, you want to make money immediately but real, sustainable wealth is built over time rather than all of a sudden.
Despite the number of online entrepreneurs and well-meaning gurus who claim that you can get rich in just a few weeks or month, there is no get-rich-quick scheme. There is no perfect fit. There is no cookie-cutter plan to success.
When it comes right down to it, there's just hard work and a dream. The difference between those who make it and those who don't are those who are patient and apply the simple tasks every day that add up to a successful website and brand.
So try to be patient regarding your website and remember that it should grow as your company does. Don't put anything out there until you are ready and make sure is the best quality possible when you do launch it to the world.
Use Social Media to Promote
The second important thing to remember when setting up an eCommerce website is to remember to use social media to promote your brand. Social media is one of the most practical tools in getting the word out about your site to the people who want to know. Also, with Facebook customized ad plans, you can target your audience specifically to a demographic that is most likely to appreciate what you have to offer.
Make it mobile-friendly
In one of Google's latest algorithm updates and the coming 2017 update, the website owner will hear that mobile friendliness is one of the key factors in ranking with Google. The statistics show that the number of mobile users will reach 2.3 billion in 2017.
This figure is only expected to increase as time goes on. Knowing that there are so many mobile users and knowing that many of them are shopping on the go using their mobile devices, you cannot afford to leave that kind of money on the table. So optimize your mobile website and make sure you use the tools to make it responsive to mobile users.
Do Split A/B Testing
When you perform split A/B testing on your website, you will have two versions of your site. The first version will be slightly different than the B site, but you will use these results and analysis to determine which works the best for your customers.
This has to do with web responsiveness as well as the mobile friendliness and other factors, and it is important.
Technology is Constantly Changing
A famous person once said the only thing that is sure in technology is change. Knowing this, it is the wise online eCommerce site owner who realizes that they must continuously scan the horizon for changes and adapt to those changes accordingly.
This does not mean that you have to follow all of the trends or be fad-driven. After all, we all know that a fad today is tomorrow's disaster. You just have to make sure that you do what your customers demand and what the market requires.
So be aware of the changes and try to adapt as you go. This may include upgrading some technology, using some online tracking system to help you figure out how you are doing, or any other number of tools.
Create Great Email Sales Letters
Creating email sales letters that get and keep the attention of your intended audience is a very important step toward helping your brand get noticed online. You need to have a catchy title and subject, and your content should be top quality.
Remember that you don't have to please everyone, but you have to appeal to your target audience that you wish to attract. You can find out more of what they want by using valuable tools such as with the GetResponse marketing automation platform. Check out what they have to offer to see how it could improve your ROI regarding your email campaigns.
Choose a Great Platform
It is important what kind of eCommerce platform you decide to be on. You can use Shopify, WordPress, or any of the others that you prefer. Just make sure that it does everything you needed to do to deliver your products and improve your brand credibility and awareness.
You need to also do customer surveys to see what your customers want when they come to your site. Then try your best to find a platform that meets those needs.
One Step at a Time
Remember that everything you do is important when it comes to your eCommerce website. If you follow these steps and avoid common pitfalls, you will see that it will start to come together with time. The platform itself is not as important as whether or not the platform functions for your primary customers and clients. Do surveys and check emails from customers to see what kinds of things seem to work with them and those that don't.
So remember to be patient with yourself when building your eCommerce site, have it on a good platform that works with social media and is mobile friendly, do some experiments and be willing to change with the times. All of these things are of equal importance including your email sales letter which you should make sure that you send on a regular basis to your target audience.
Words from the Wise
Tom Smiley, the famous entrepreneur and owner of Simply Media, once said that there are only four things that you have to worry about if you own business. They are:
- Getting Paid
This seems quite academic and straightforward, but it is true. Remember it's all about the result which is the sale that you make within your eCommerce site. You should always think of the result. In this case, getting your visitors to your sales page is the target that you wish to hit.
You may want to do some research to decide how often to send your email sales letters out to your target audience. You don't want to bother them so much that they will unsubscribe. But you need to send them often enough to keep your brand on the radar of your target audience.
With some experimentation and time, you will learn what works the best for your brand or commerce site, and you will learn to use the tools and resources you have in the best way to benefit your brand.
Remember when you send out your email campaigns that you must create a way for customers to opt out and unsubscribe. Not doing so will cause you problems with the FTC (Federal Trade Commission) as well as Google regarding your ranking. The best thing to do is to take action and then see how it works. If it doesn't work, try something else. You will succeed if you never give up!