SEARCH
  Site Maintenance 7 Ecommerce Tips That Will 5x Your Website Conversions

7 Ecommerce Tips That Will 5x Your Website Conversions

Tire of marketing tactics that don’t move product on your ecommerce site? It’s time to focus on conversions. Here are seven tricks that will increase your website conversions beyond anything you’ve seen before.

1. Establish Value Proposition First

The most effective website conversions occur because customers have no questions about the value proposition of a product. There’s a logical lead-up to your call-to-action, and when they find the clickable button, they’re informed and convinced enough to click it.

This landing page is a great example of this. There are several “Shop Now” buttons on the page, each set up with compelling information about the product being sold. If the consumer continues scrolling, the value gets clearer and clearer. When they’re ready to buy, they can simply push the button and fill their carts.

Chances are, if consumers are on your page, they’re thinking about buying. You just need to give them the all the right reasons to make their purchase, then make it easy for them to do so.

2. Create Smaller Steps

While most of the consumers who end up on your website are interested in the products you sell, a Hubspot study indicates that about 90 percent of visitors are not ready to buy just yet. You need to build up some trust and conviction to get the sale.

So, instead of convincing people to check out immediately, consider building up their trust with a few smaller conversions first. For example, have them sign up for your email list first or follow you on social media. From there, you can build up a history and gently lead them to the checkout window.

You can also increase your conversion rates with fewer steps to checkout. Amazon has mastered this concept with their “Buy now with 1-click” button. The system works flawlessly for increasing impulse purchases because consumers don’t have to add any checkout information—plus, they don’t have time to change their minds.

3. Make It Risk-Free

Many cart abandoners can’t commit because before they hit “submit order,” their cautious instinct kicks in. They start to worry about the implications of the purchase, and they talk themselves out of it.

Anticipate this instinct and look for ways to remove the risks from your offer. For example, if you’re a boutique owner, your customers probably worry that the clothing won’t fit right, and it will be a costly hassle to return the clothing.

Before they even start shopping, make it clear that shipping and exchanges are a non-issue. Offer free shipping and returns (or at least offer free returns), so they know they won’t be out any money if it doesn’t work out.

4. Display Fewer Items

If you want to sell more products, you should offer a wider variety, right? Wrong. It might seem like a largely populated website will increase buyers because it will please a larger audience. However, marketing to a wide audience is very difficult, and when they enter your website with more choices than they can count, they’re likely to spend time browsing, but never decide.

This was showcased in a 2012 Ted Talk that looked at six studies. All indicated that when people were faced with fewer decisions, it was easier for them to decide and move on.

When there are just a few options, consumers don’t feel overwhelmed and they’re more likely to decide. You might lose a few customers because you don’t carry exactly what they need, but you’ll gain far more because you’re able to target your marketing and minimize the decision-making process.

5. Appeal to FOMO

Fear is a very strong emotion, and while you’d never want to induce horror, you can elicit many conversions out of a person’s fear of missing out (FOMO). It’s an age-old marketing tactic that’s just as effective on your website as it is with door-to-door salesmen.

There are many ways to make consumers make decisions quickly. The first and simplest way is to use the word “exclusive” and then put a deadline on it. Everyone loves to be part of the in-crowd, and when you email consumers an exclusive offer that ends soon, they won’t be able to resist.

You can also use coupons and discounts to encourage those who are on the fence to buy before the coupon expires. Even if there’s no expiration date on your coupon, consumers will assume they must act fast to get the special deal, increasing impulse actions.

FOMO can also be applied to conversions that don’t involve immediate purchases. For example, you can offer a 20 percent discount code for anyone who signs up for your newsletter. They’re likely to do so in case the offer doesn’t come around again.

6. Where’s the Social Proof?

Everyone’s had a bad experienced on the internet, so savvy consumers often spend time researching a product or company before they commit. They research a concept called social proof, which is basically a consensus from past customers that helps individuals form a basic opinion of companies and products.

Social proof is often manifested in reviews. Third-party apps like Google or Yelp offer a space to review companies, and you can post reviews to your website. Solicit reviews from your satisfied customers and encourage repeat purchases by offering a 10 percent discount to anyone who leaves a review.

This is also the purpose of your social media accounts. All your time spent on Facebook, Twitter, Instagram, and other networks is designed to build trust with interested consumers and get more conversions. Focus on engagement to build rapport and show that you’re an industry expert. Although much of the work is done on your social pages, this will maximize conversions on your website in a natural, organic way.

7. Increase Website Personalization

More than 80 percent of customers say they are more likely to do business with a company that offers a personalized experience, but basic personalization won’t cut it anymore. More than two thirds of businesses prioritize personalization, so you’ll need to go the extra mile if you want to stand out among competitors.

Enhance the personalization on your website with cookies. Consumers usually have to opt into the use of cookies, but most do just to get the pop-up out of the way. Cookies will provide a reassure trove of information on every single customer that passes through your website. You’ll know their name, demographics, purchasing habits, and so much more.

You can use the information alongside reviews and customer surveys to tailor individual experiences. Shopping on your website becomes comfortable for your target consumers, and you’ll see more returning customers and continuous conversions as a result.

subscribe to newsletter