7 Signs Your Website Needs a Redesign
In the technology-based world in which we live today having a website is imperative for a successful business. A website that is visually appealing and high functioning can increase your exposure and it will make for a better user experience. Here are 7 signs that your website needs a redesign.
Slow Load Speed
The speed at which your website loads is not only critical in keeping visitors coming back, it can also have a significant effect on the site's search engine rankings. Popular search engines, such as Google and Yahoo, use complex algorithms to determine where a website should rank, and page load speed is a component of this equation. There are many free tools available that can help measure website load speed.
Not Mobile Friendly
It has been said that more than half of all internet searches take place on a mobile device, therefore, it is vital that your website is mobile friendly. Whether you are building the website yourself or you have hired a developer, make sure that the website is created with mobile-first design techniques. Once the website is up and running, it is wise to check its functionality on smartphones, as well as tablets.
High Bounce Rate
The bounce rate of a website is a number that is relative to the number of visitors that your site receives, who do not take any actions on the page, but instead, they click back to the previous page. Bounce rate data is a powerful tool in determining if the design of your website is conducive to navigation. It can also indicate whether users to your site find the content engaging.
Poor User Interface
Being able to find your way around a website is important. If you have ever been to a website that is difficult to navigate then you know the frustration that comes with it. When you are assessing your site for a redesign, try to ensure that users will not have problems finding links or buttons. This can help raise conversion rates and it could lead to more users.
One major detractor from a website can be areas where there is an image error. Not only does this hurt the appearance of the website, it also indicates that no one is keeping the site maintained, or perhaps, that it has been abandoned altogether. If your website has image placeholders that display image errors, then most likely the database that once held the image no longer exists or the path to the file has changed.
Lack of Features
As internet technologies have progressed, websites have also continued to evolve. Many websites today incorporate functions such as chat messengers and payment systems into their interface. In addition, menus and navigation elements have become much more user-friendly and responsive. And while this does not mean that your website must have these features, it is still important to show that the site is up-to-date with technology.
No Call to Action
Grabbing the user's attention and getting them to interact with the page is most often the primary goal when designing a website. A call to action section is a great way to increase conversions and it will help reduce the bounce rate. If you are offering a service or a product on your website, include a call to action section, and you may be surprised by the results.
As it has been shown, there are many areas to consider when assessing the design of a website. It is important to make sure that the interface is easy to navigate, while also ensuring that the site will display properly on mobile devices. In addition, referencing data such as page load speeds and bounce rates is a great way to gain insight into the improvements that the site may need. Taking these redesign tips into consideration could help take your website to the next level.
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ABOUT THE AUTHOR
With a background in business administration and management, Tess Pajaron currently works at Open Colleges, Australia’s leading online educator. She likes to cover stories in business and marketing.