8 Surefire Ways to Promote Your Website without Spending a Dime!
There are millions of websites vying for attention on the internet. While life is easy for brands and businesses who can afford to pay huge sums for promoting their websites online, things might get a bit rough for startups and small businesses, which often work on shoestring budgets.
Even when their website has an awe-inspiring design and the best user interface along with impeccable SEO, it never guarantees maximum footfalls. The buzzword that they should be looking for, is website promotion.
Unlike the phrase "there's no free lunch," website promotion often, barely costs anything. Marketers only need to know where to look, what steps to take and how to manage everything in between.
Here are some quick tips, which are worth considering for promoting your website without exceeding your budget constraints. Take a look:
Get Noticed in the Blogging Circle
The first tip is also the most obvious one. When you write a blog, or write for someone else’s blog (guest blogging), you get a chance to link back to your website.
Ergo, free promotion.
The catch lies in the fact that you have to be really good at your blogging skills and know how to retain visitors along with churning out fresh content by the dozen. Publishing them timely is another crucial factor that will come to your rescue.
And as important as it is to be an expert blogger, it is also necessary to take part in active discussions within the community by commenting on various blogs and forums. This will definitely get you and your website noticed.
Tutorials are a great way to make your presence felt online. You can provide short, succinct and useful tutorials that solves the end-users’ problem. It needs no extra skills, but just your expertise and experience. Use it and talk about a problem scenario and offer to solve it in some steps.
This is quite great, especially if you love facing the camera and love talking.
For instance, you can create a tutorial that attempts to answer the question "why build a website?". This way, people who are searching for the answers to this question, will come to the tutorial and subsequently, to your website driven by curiosity or a purpose.
Offer Free Samples/Service for Review
In the fast-paced world of technology, word-of-mouth plays an important role and what better way to spread the word about your product or service by offering free samples? All you need is to approach bloggers, video bloggers and other influencers in your niche, who can review the product or service after testing it.
Find out who are the bloggers or reviewers in your niche, who can find your product and service relevant to their blogs and approach them. Most of them would be happy to oblige.
Also, you might want to try out some tools that help you identify key influencers in your niche.
Get Free Press Releases Published
It can be difficult to reach your target by getting media houses publish a press release. However, you can still get the word out by getting press releases published on several websites that do the job for free. A major benefit of these press releases is that you’ll get backlinks to your website easily.
Create an App
Skilled at technology? Put your technical skills to use by creating an app with a brilliant feature that gets people - your target audience segment and your potential customers notice.
But what if you don't know how to code or don't want to hire someone who can code for you? In that case, you can make use of several free tools and resources, which help you build an app from scratch.
And don't forget to promote your app to reach out to more people!
Be Active on Social Media
YouTube videos, LinkedIn and Facebook Groups, Instagram and Snapchat stories, Tweets, Pinterest posts are some of the ways you can be active on social media and interact with your target audience. There's always a new way to ‘own’ any social media platform.
For example, create compelling posts that make people hit the share button and therefore, get your website in the forefront. The target should be going viral and not promoting your brand upfront. A case in point is a viral Tweet, which helped a website get 34,771 unique visitors!
Note: Social media channels also have paid promotions, but you can take it slow at first and build a community of fans and followers and then opt for sponsored posts, ads or any other promoted material.
Create Useful, Linkable Content
Apart from creating content for blogs, you can also create other content that others find worthy linking to.
A highly-researched infographic, white paper, case study, PowerPoint presentation are some of the content that will get traffic to your websites, if not shares. Moreover, it needn’t be related to your brand or business!
A presentation titled "What Would Steve Jobs Do" for instance, has takeaways from the world's best speakers and presenters. Why do you think people will link back to it? You know the answer – because it is a presentation people would like to invest their time in and get something in return.
Save The Date: Attend Seminars and Meetups
There's no dearth of seminars, conferences, meetups, hackathons, workshops, exhibitions and similar events. Be a part of them, mingle with the crowd, talk to peers, know where you stand in the competition and network with the famous. This is a sure-shot way of getting to talk about your website without even trying. The results may not be that great, but this will be a good start for promoting any website.
Even though website promotion may come free, you may still have to invest other resources to make it happen. Which other promotion gimmicks have you tried for your website without spending an extra penny?