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8 Tips To Help You Optimize Your Ecommerce Website for Mobile Devices

Today, a huge number of people access the Internet using their mobile phones. This means that half of the web traffic is generated from people’s mobile sites. This is a great reason why your eCommerce website should be optimized for mobile devices if you want to be successful at what you’re doing. Google is important, and so it’s the fact that it will favor mobile-friendly websites.

If you don’t optimize your website for mobile, you will lose your visitors, and your sales will drop. It is important that you learn how not to allow your website to fail in the era of mobile phones because a report by TechCrunch from 2014, revealed that mobile traffic is taking over desktop traffic and the following year, Google officially confirmed it.

If you still haven’t started your website journey, and you are new to this, you first need to choose the best website builder that will help you achieve your goals. If you decide to go with WordPress, then, you will need to pick a theme. Look for ones that are easy to navigate and would keep your customers interested.

Website Speed Optimization for Mobile Devices

Users are very impatient when the website they are attempting to reach is loading slowly. This means that you need to work on your speed if you do not want to have frustrated users. There are mobile-friendly test tools that can help you out. Try to eliminate any potential hold-ups by choosing fast themes and cutting down on unnecessary plug-ins.

How can you assure faster loading? According to Digital Agency Network, you should do the following things:

  • Keep redirects down
  • Use compressed images
  • Simplify your web design
  • Keep the use of custom fonts to a minimum
  • Activate Google AMP
  • Cut your signup steps short
  • Turn browser caching on
  • Minify your code
  • Do your mobile SEO well

Also, it is very important to have relevant content that is easily readable. You do not want just a bunch of text that nobody would read.

Create an App from Your Website

Another thing for you to consider is creating an application for your website. Why would you do this? Well, some people prefer using apps instead of websites. As reported by eMarketer, mobile users on average spend more than two hours using apps each day.

So, if you are capable of developing a mobile application, then, you should do it yourself. On the other hand, you can hire a freelancer to create the app instead of you. And, there are many how-to websites to teach you how to create an app from your WordPress website by yourself.

Get Rid of Unnecessary Words

According to SEL, mobile searchers are specific in their demand for answers. The content you provide on your website should contain just the relevant information that your users will find useful.

Use short and eye-catching headlines. Your client will get your attention only if they are able to clearly see the benefits and options you are offering them.

Top Navigation Menu

Owning an eCommerce site means that you will have to pay attention to details, one of them is the menu. So, you need to use a top navigation menu because this way, your clients will be able to easily navigate your website and take action.

Display of Trending Products

Imagine yourself as a customer. What would you like to see when you open a website that offers products? Probably the answer would be nice images, great layout, trends, etc.

Well, for eCommerce it is of extreme importance to present your products with high-quality images that your clients will be able to easily find, and of course, buy - if they want to. You can also display large images of products that are trending on your website, so the customers can just tap on them easily, using a finger.

Search and Browse Option

One of the most important things in eCommerce is to know your target audience as well as what they want. How can you achieve the latter? Customers who visit your website want to find an option ‘search’ in order to type in the product they want to purchase or to see similar available options.

Likewise, offering your clients the ‘browse’ option allows them browsing of similar products they may like, so they would not have to go all the way back to the menu. It sounds simple, but it is a must. So, do not forget to include these two options.

Marketing via Video

This is a fun part. Online shoppers find it hard to know how would an item of clothing fit them without trying it out. As a result, many people who would like to purchase something without leaving their home just give up.

To prevent this, you should create GIFs or product videos in order to present your customers with a better understanding of how your products would fit them.

Keep in mind that product demo videos need a good context. You should have a storytelling approach. And, it is very important to always include a Call to Action at the end of every GIF or video you create for your website.

Simple Checkout

If your website offers products to be purchased, you need to consider this. Neil Patel says that if customers proceed through some extra steps and find out they need to register for an account before they check out, they will just abandon their purchase, and that happens 23% of the time.

To avoid this, you can offer your clients guest checkouts. In this way, they will not have to enter their personal information if they change their mind.

Also, it is very important to provide your clients with access to digital wallets such as PayPal, Amazon Pay, Payoneer, Apple Pay, etc.

Did you know that you can always register for updates to learn more about eCommerce business for sale?

All in all, if you are the owner of a website, you need to make sure and optimize your website for mobile. It is for your own good and of course for your business to become even more successful. Just follow the tips mentioned in this article, and you will get to the top.

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