Creativity often changes into something different and usually into a more complex and better form. It can also be a gradual development that draws inspiration from old designs. Web design and templates follow the same creative evolution. The concept of black and white web design belongs to the past and hardly would anyone take it into account considering the impressive cornucopia of colors that web developers use today. The last decade has seen an upsurge of colors, diverse patterns, fonts and highly appealing templates. However, there is beauty and class in simplicity which cannot be surpassed by the use of colorful displays. Black and white design conveys a sense of professionalism particularly for business websites.
What factors make black and white web design beautiful and impressive?
Black and white web design reminds you of black and white photography where the minimum use of colors make the photographs elegant and sophisticated. The ability to use black and white to depict different levels of emotions will provide a business with a unique identity. White is associated with light, goodness, purity, cleanliness and simplicity while black is synonymous to power, elegance and mystery.
Combining these two colors together provides your web design with perspective and depth. Minimum colors but maximum quality will be the distinctive feature of your company website and it will stand out amidst bright and colorful web pages.
Various shades of black and white look very stylish in comparison to colorful websites. Variations of black are usually termed as off-black while variations of white are called off-white. Shades of black can be considered gray, charcoal, jet, onyx or black olive which can be used to create a perfect color scheme for website design.
Black text on white background allows for easy reading as well as white text on black background. However, white is more frequently used as background not only because it is more suitable but it is less straining on the eyes. Black and white is the solution if you are not particularly good at color combinations. Black or white is also the safest background to use when you want your images to look extra good.
The problem with many colorful templates it that they make websites look cluttered. This does not happen with black and white that often as it allows for easy navigation and clear information. No extras that can depart from the true objective of the site - just a professional design that evokes a relaxing atmosphere due to its simplicity.
The contrast of black and white is not actually gloomy; it is soothing to the eyes. When colors are stripped away, details of the website become more prominent. The wide range of black and white shades adds strong depth and character. This is undoubtedly the winning solution for a website with lots of written content since it is has been proven that more and more people lean towards black and white templates.
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