Websites are a crucial element of any successful business these days. Most of the research today is done online and when people are looking for a certain service, they are usually on Google trying to find the best companies. This is why it is very important to have a good platform where people will feel confident that you are the best in the category.

When making a website, the design is of extreme importance. You need to have the perfect content, perfect colors, and much more. Take the online lending companies for example. They are dealing with big amounts of money, and when people are thinking of making a loan, they need to be sure that a certain company is trustworthy and professional (check out www.asteria.com.ph to see how a trustworthy website should look like). With that thought in mind, we wanted to give you 5 key elements that are important for your design.

Simple and Good Navigation

When creating your website, it is important to make the layout as simple as possible. Visitors need to be able to navigate throughout the website easily and have easy access to every information. After all, the site is not about your needs. It needs to target the customer's needs. Explore which areas have the most visits and make them impactful.

Page Speed

There have been many kinds of research where it was proven that if a page takes too long to load, the visitors lose patience and abandons it. To make sure this never happens, you need to optimize your speed. Optimize the elements that you put in the website according to the template. Try to avoid too many pictures and unnecessary data. No matter how good your service is, slow-loading speed is a key factor for people that are losing interest in your website.

Good Visuals

One of the most important elements of a good website is its appearance. When making the visuals, don’t incorporate too many colors. Use just 2-3 colors that are connected to the site’s theme and your logo. Optimize the content of the website in short paragraphs and bullet points and make it easy for visitors to read. These days, dark layouts are becoming more popular as a trend to reduce blue light emissions, which are harmful to the eye (Facebook is planning to enable dark mode, you can read more at https://www.independent.co.uk/life-style/gadgets-and-tech/news/facebook-dark-mode-app-android-ios-how-to-get-a9055701.html).

Relevant CTAs

CTA, or also known as call-to-action, is a marketing term that is widely used. It is designed to provoke a certain action/response from a visitor at your site. Terms like Try for Free, Sing Up Now, Get Started Subscribe, and many more are perfect examples of good CTAs. When including CTAs, you need to make sure that you have the right amount at the right locations. Too many buttons will have a negative impact and improper location will not provoke any action from the user.

Mobile-Friendly

Lastly, your site needs to be mobile-friendly. We live in a world where 80% of the people are using their phones when they visit a certain website. Many sites have no knowledge of the modern world and that is why they are failing. Optimizing your site for a mobile phone will have a massive positive impact on you and the visitors will be able to enjoy the experience of browsing.