The first thing that comes to your mind when you think of SEO is ranking. A majority of the people just focus on keywords and not anything else. In case you have been working hard with keyword but yet not being able to get the desired result, you have to consider other factors.

Publish Relevant Content

To improve your search engine ranking, you need to work on the quality of content. If you have it, it will augment site traffic. This, in turn, will improve the relevance and authority of the site. Settle on a target keyword phrase for every page. Consider what the reader is going to look for in the specific page. Repeat the phrase throughout the page. However, do not stuff content with the keyword.

Maintain Updated Content

Like mentioned above, content is the kind of a website. In fact, search engines feel quite strongly about a website. Update your content on a regular basis and when you do, it is an indication that your site is relevant. Hence, you need to ensure that it is fresh.

Metadata

When you design a website, each of the pages is going to have head tags for inserting the metadata about the page’s content.

• Title Metadata

This is for the title at the top of your browser and also the headline for the result of the search engine. It is the most important one for your website.

• Description Metadata

It is the textual description which the browser is going to use for searching the page. This serves as the window display of the site. Keep it appealing and concise.

• Keyword Metadata

This is rarely used for tabulating the ranking of the search engine. As you already know the keyword phrases, it is not going to hurt if you add it to the keyword metadata.

Maintain Link worthy Site

You need to create relevant links inside the text. If you just include ‘click here’, it is not going to harbor any search engine value. Keep a link that is reached with keywords. This is going to improve the ranking of the search engine. It is better to use descriptive links. This, in turn, will improve the search engine optimization but is also going to value the readers.

Use ALT Tags

You need to describe the video and visual media simply with the help of alt tags. With the help of this, the search engines can locate the page. This is important for the websites which use screen-reader and text-only browser.

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