Nothing can be more annoying than waiting for a web page to load. Rather one would prefer navigating to competitor’s website. The speed of page plays a very critical role in website’s user experience. Many website owners still gives priority to sophisticated website design instead of focusing on website performance.

It doesn’t matter how tempting a bargain is on your webpage if it works slow. Even a second delay will lead to dramatic reduction in conversions. Customer loyalty is directly related to how fast a page loads. Keeping in mind the fact how important the speed of your website can be, here are some factors that can slow down your website:

• Online ads are one the major ways to monetize a website. But there are downsides associated with it as well, and one being it compromises on speed of your website.
• Choosing a poor web-host can be a problem. When web hosts are unable to keep up the demand, there is chance that your website will get slow. You can consider switching your web hosts in these cases.
• Fancy web pages often lead to slow speed. Videos and music are great sources of content but they are additional codes to web page which affects page load speed.
• A lot of widgets and plugins are useful features but it can slow down the speed. More widgets and plugins you install, more time it requires to load. It even tends to compromise on your sites security this is why SSL speed tests are also recommendable.
• Uploading large images on your website slows it down. You can trim their size before they are being uploaded.
• It would be difficult for visitor’s browsers to cache the content locally if the headers are not configured. It means additional requests for page components.

Taking into account these factors, there are a lot of ways to optimize website performance. You can employ various tools to ensure a speedy web page. Here are some ways in which this can happen.

1.Test website speed

There are many free tools that you can use to test website’s speed. Some of them are Web Page Analyzer, Load Impact, Pingdom and P3.

2.Optimize images

Make sure your images are in small file sizes before you upload them otherwise it may take longer to upload.

3.Minimize number of plugins

Installing too much plugins can be bad as mentioned above. It can even pose a variety of security threats. Deactivate and remove all the unnecessary plugins that may cause your site to slow down.

4.Content delivery network

You must use content delivery network if your website represents huge amount of data. This uses a wider data network which are placed strategically in different locations to deliver web content to visitors.

5.Choose a reliable host

This is one of the most effective ways to ensure optimal performance of your website in terms of speed. Choose the right web host plan to boost website performance. A cheap host plan may be good in the beginning and seem the right option but it costs a lot in the long run. Make sure you go for a trusted web host which have a number of hosting plans. This is essential for an effective handling of website resources.

Conclusion

Here was a list showing you factors that affects speed of your website and some of the solutions that can resolve the problem. It is very important to ensure a speedy website in order to maintain conversions. A business will never run without an optimal website in this modern era where people rely more on Internet than anything else.