Four Factors Any Good Website Needs in 2018

Is 2018 going to be the year that you finally take the plunge and start your business website? Whether you’ve been considering starting a blog, an online magazine, a membership site or forum, online store, affiliate marketing site, or an online brand selling services to clients, you’ll need a website that attracts visitors and gives them a reason to stay on the page. With so many millions of websites available right now, what’s going to give yours the edge that it needs to stand out from the crowd? Let’s take a look at the various factors essential for any good website in 2018.

#1. Mobile-Friendliness:

Mobile use has boomed in recent years and now more people than ever are choosing to access the web on a smartphone or tablet rather than a laptop. The ease of use and portability of smart devices, coupled with the growing demand for instant information on the go, means that websites must now be fully responsive in order to survive. Your users should have a great experience, no matter what device they are using to view your website on, as this is not just important for your reputation but also for SEO. This Minneapolis web design company can help you learn more.

#2. Customer Engagement:

Today, engaging with your target audience has never been more important. Interested customers must be provided with a means of getting in touch with you quickly and easily when they land on your site. For example, using a chat option that customers can use if they want an answer to a quick question, including a contact form, and detailing ways to get in touch with your brand are some options that you may want to consider using for more customer engagement on your website.

#3. Social Media Integration:

Social media is important for promoting your website and engaging with your follower base. Social networks such as Facebook and Twitter allow you to get your target audience altogether in one place whilst providing a one-stop shop for updates on your brand and website, new content, Q&A sessions, and customer service. On your website’s interface, it’s important to have clearly displayed social media buttons that visitors can use to stay up to date with your latest social postings, and the option for users to share your content to their own social profiles. You should also link back to your website regularly from social media, for example, the ‘shop now’ or ‘visit website’ button on Facebook.

#4. Engaging Content:

Lastly, engaging content is going to be even more important than ever before in 2018. Ensure that your website is regularly updated with fresh, engaging content that your visitors will love to read. To get the best results from this, actively request ideas from your readers on social media and in the comments sections of previous blog posts to see what they’d like to read or hear about the most. Provide a variety of content mediums such as written posts, videos, and images.

If you want to make sure that your site stands out in 2018, it should tick all these boxes at the very least!

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