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Guide to Setting Up a Website for Your Small Business

Your small business needs a website if you really want to make the most of the prevailing technology trends in the world we live in today. Having a web presence is almost inevitable for anyone running a business at this age. Prior to deciding to buy themes & Plugins for your website, there are important things to put into consideration.

Setting up your site is one of the most important things to do for your business and for that reason, must be done in the right manner. You must do your homework well and decide what you want to do with your website. If you have the reasons as to why you want to set up your website, you can prepare to do it. Here is a guide to what you need to do:

1. Ask yourself, “Why do I need a Website for?”

It is true that your business needs a website. However, what is its primary use? Basic needs would be to provide information about your business or be used as an e-commerce platform for your business. A site for providing general information and one for accepting payments on it would be quite different.

2. Come up with a Domain Name

Your website needs a domain name. This is the link that your target audience will click on to get you to the site. Important things to remember about your domain name is to make it descriptive, short and easy to remember. Avoid the use of numbers, abbreviations and acronyms to help your audience relate with it well.

3. Host your Website

Now that you have a domain name in place, it is time to look for a web host. This is a server used to store data for access to the public at all times. Since your business is small, you don’t have to host it on your own because it can be expensive to do that. All you need is to choose an external host to do the job for you.

4. Create your Pages

Your website needs pages to make it interactive and helpful to your audience. It is not enough to have the static home page. Multiple website pages built to address various aspects of what you do will be much-needed to make your site effective. Typical examples include a products page, blog section and contacts page among few others.

5. Conduct all remaining Setups

If you are developing an e-commerce website, you definitely want to set up a payment system. This will make it possible for your visitors to pay for goods and/or services online through integrated payment systems to your platform. Third-party payment processors and e-commerce software will help you do this.

6. Test your Site

Once you have built your pages and set up basic requirements, test your site before making it public. The testing procedure should include checking whether it works on various browsers and mobile platforms as well. Confirm whether all pages are opening as designed. Include an analytics program such as Google Analytics to help you track your website performance.

7. Promote Your Website

Once everything is set and working properly, you can start marketing it. Start off using social media platforms and through SEO strategies. Good platforms to use include Twitter, LinkedIn, Facebook and so on. This will boost your reach and online presence. Spread the word out there about your website to attract your target population.

8. Keep Your Site Updated

Your site needs frequent maintenance after setting it up. Keep posting fresh content to your audience to help you stay relevant to them. Give users a reason come to visit over and over again. Make your site the destination for all seeking updates in that particular industry. Over and above that, update your site to keep your site secure and help you rank better.

It is a good thing to have a properly working site for your small business and that requirements a strategy. There has to be a plan on how you are going to establish a suitable site that will advance the goals and objectives of your business. Be clear on your reasons for setting up the site in order to remain relevant to your target audience.

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