Not every visitor of your website will perform a targeted action. Maybe because your site isn’t attractive enough or there are not enough arguments. A great landing page can be a push for user actions. Let us tell you what kind of a landing page will work for you for sure. Here is to-do list for creating a successful landing page.
A landing page is a web page that is created in order to convince the client to sign up for a newsletter, buy a product or request a service for example. A regular site is often overloaded with information. Landing pages work with a specific goal and guides the visitor until the moment he performs the target action. Landing pages also get advertising traffic.
A good conversion rate for a regular site is considered to be 2-3% of all visitors. For a landing page this is 14-15%. CTA often helps to achieve such a result.
There are several techniques that help to attract and keep the attention of the visitor.
The principle of the first screen or "Above The Fold".
Newspapers are sold folded in half, so the title page is divided into a visible and not visible for the buyer parts. If the headline or photo on the visible part attracts attention, the client will want to buy a newspaper and read it through.
The same situation holds true for the landing page: the reader should be interested from the first sight. He also should understand whether he needs to scroll further. Therefore, you must pay special attention to the first screen. It should not be overloaded with information, but at the same time it should contain the very essence. The most important button for the target action is usually placed on the first screen and again towards the end of the landing page.
Scannability and structure.
People want to get information quickly, so the landing page should be clearly structured and understandable. To do this, you should divide information must into semantic blocks and use subtitles, as well as lists, illustrations and quotes.
Important semantic blocks should be placed logically in the view, so that the user finds the right elements in the usual place. There are several patterns you can use for this, the most relevant of which are the Z-Pattern and the Guttenberg Pattern.
Facebook is an example of a Z-Pattern. Users subconsciously know that the action button is in the lower right corner.
The Gutenberg pattern divides the screen into four parts. The reader searches for the most important information in the top left and looks at this first. In the right bottom readers make a decision, here you should put an order button or a call-to-action.
A landing page is often a long page. To make it convenient for the user to navigate and find the right information, links to important blocks should be placed in the header.
The call-to-action is the logical conclusion of a long path that takes the reader to a new stage of the sales funnel. On the landing page there are subscription or purchase buttons, product links and email forms. The decision is influenced by the shape and colour of the button, a limited offer ("Three cars left only") and its placement.
Contacts in a prominent place.
Some users do not want to read, but want to ask you direct questions. So contact information, like a feedback form, email address and phone number should always be at hand.
A/B testing principle.
Sometimes it turns out that if you change the text on the page or move the order button two centimetres higher, users are more willing to perform the target action. Therefore, on landing pages they use different designs and test these on separate groups of visitors. There is no universal recipe, you need to try and change the structure depending on the results.
It's good if the company already has a copywriter, designer and layout designer who understand the objectives of the landing page and can develop the perfect one. If there are no such specialists, the most effective solution would be to order a landing page at a freelance service. It is most convenient to do this at the Kwork freelance marketplace.
Kwork is built on the principle of a store, where ordering a landing page is as simple as buying a book. Services of sellers are decorated in the form of cards of goods. You can see what kind of work, in what volume, for what price and in what time it will be done. Sellers' offers (kworks) are sorted by rating, which is based on real feedback, responsibility, quality and other internal algorithms of the system. Ratings, reviews and portfolios greatly simplify the choice of the specialist.
In the filter, you can mark additional services, like installation on hosting, adaptive design or installation of a contact form, so you can order them all from one seller.
It's enough for the buyer to select the desired service and, if necessary, correct the task to the seller. After payment you will get a quality result in time.
Creating a landing page is divided into the following steps:
All these services can be ordered at Kwork through the service shop or Exchange. At the exchange, you create a request for a service - describe what you need to do and what your budget is, and competent executors respond to your request themselves. You choose the most suitable seller for you and work with him through a secure transaction on Kwork.
Take in account the following points if you are going to work with a designer and layout designer:
In the assignment for the copywriter, the following items are needed:
Brief for a programmer. According to research in 2018, more than 60% of visitors access websites from their smartphones, so you need a mobile version of the site.
If you need a data collection form, find out where the data will be stored and how you can get access there.
Learn how to reduce website load times. Pages that open quickly are better indexed by search engines.
This is how a task for a programmer might look:
Recent studies show that 75% of users judge your organization on its website, with the first impression in 94% of the cases based on the design. Last but not least, 88% of the users will not return to a site when their first impression was negative.
Creating a landing page is a whole science, but it's not difficult to cope with this task if you have good team.
It's convenient to find specialists at Kwork. It contains thousands of services, has fast ordering and full refund guarantee. It's everything you need to grow your business.
Sign up for Kwork and use the promo code Kwork141478 for a $5 discount on your first purchase. You can spend bonus funds within 3 days after the activation of the promo code.
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