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How to Create the Best Domain Names - Top Tips to Help You

Picking the right domain name is very important. The name embodies your business on the internet. Making your choice requires deep thought and strategic consideration.

If your domain name is mundane or difficult to type into the search bar, internet users may disregard your business without giving you a chance. Unfortunately, we do judge books by their covers. To avoid this, here are a few tips to help you in your choice of domain name.

Make it short and sweet:

A domain name that's unnecessarily complex and long can cause visitors to mistype or misspell it. The best domain names are short, sweet and practical. It's best if a domain name is no more than 15 characters long. Anything longer will likely be difficult for site users to recollect. The negative consequences of a longer domain name all amount to your site losing traffic due to visitors who've gone astray.

Make it easy to type:

A domain name that's easier to type can make the difference between a successful online presence and a failed one. If you opt for using a word or words that have more than one spelling, for example, "their" and "there", it might lead to users having difficulty finding your site.

Also, avoid domains that have double letters that aren't part of the correct spelling. This is because such double lettered domains can increase the likelihood of typos. For instance, Anggelleyess.com, it'll be very to miss a letter when typing in such an address and that will result in losing traffic.

Identify your geographical target:

In a scenario where your business is focused on serving a particular location, it's advisable to have that particular state or city inserted in your domain name. This makes it easy for the locals to relate with the domain name and also remember it. For example, AucklandLocksmith.com.

Use keywords:

It is also smart to insert keywords that refer to your site's purpose. An example would be if you ran a mechanic workshop, you might registering your domain name as WeFixMotors.com or BetterCar.com, assuming these were available for your chosen extension of course.

Another tip is to use keywords that potential customers will use to search for the service you're offering. This could help improve your search engine ranking, thereby making it easier for customers to find you online

Make your domain name memorable:

You have to compete for attention against all of the other millions of sites on the internet, so having a memorable domain name that sticks in your customer's mind is best. To be sure your domain name isn't ridiculous sounding or inappropriate, test it on friends and acquaintances.

Your domain name has to be unique and also have branding potential. An example of this type of domain is "eBay.com" which definitely has more branding possibilities than "GetSouvenirs.com"

Use it or lose it:

If you have a great idea for a domain name, but don't have any use for it at the moment, you should still consider registering it. This way you may get approached by a buyer interested in purchasing it, and they may want to pay more than you bought it for. Not a bad way to make a quick buck!

Do not to use hyphens or numbers:

People tend to mishear numbers and hyphens. That is, when you tell people you domain name, they might mistake "6" for "Six" or forget to add the hyphen or put it in the wrong place, again leading them to a site that doesn't exist and causing frustration to the user.

Use dot com if you can:

Lots of domain name extensions are up for grabs nowadays - .blog, .pizza, etc.

It's better if you stick with .com, however. The most common domain extension will be the one that people type into the search bar, and novelty domains may come across as gimmicky or untrustworthy.

Do your research:

Ensure your chosen domain name isn't trademarked, or in any way being used or claimed by another company. If not you could end up in the middle of an expensive legal fracas. Even if your domain name sounds similar to an existing trademarked one, it could still lead to conflict. And it's even worse when the offended party waits until your business has begun picking up steam before striking.

Leave room for expansion:

Try not to limit your options by picking a domain name that restricts you to a specific niche.

Your domain name should be pronounceable and easy to spell:

Being able to state your domain name and have your listener understand it without needing it spelled out, is a huge timesaver. Domain names should be easily understood with little spelling difficulty.

Useful domain name extensions:

If you insist on using an extension such as .pizza, then use one that serves more than a novelty purpose. Use one that actually promotes your business. Here are some popular extensions and what they usually represent;

  • .me: blogs, resumes and other personal sites.
  • .co: short for company, or commerce.
  • .biz: e-commerce sites.
  • .info: informational sites.
  • .net: technical or Internet infrastructure sites.
  • .org: NGOs or non-profits.

You can use Freeparking's Domain Name availability checker to see if a name you want is taken or open for registration. Visit: Domain Names NZ | Domain Search | Domain Registration | Freeparking

Bonus: Tools for generating domain names

A domain name should be appealing to both potential and existing customers. Having the right domain name could also boost the Google ranking of your site. To help you create that perfect name, here are a few tools;

  • IWantMyName - This generator comes with most of the popular domain name extensions that you can use. Such as .blackfriday.
  • DomainsBot - A search engine that sniffs out available domain suggestions and also reveals expired and expiring domain names, including the ones for sale that you can pick up.
  • NameJet - This domain name generator comes with an exclusive catalogue of very desirable expired domains.
  • KnowEm - This searches through popular social networks, and uses the USPTO Trademark Database to provide you a unique brand name.

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