If you're launching a new website, the most important thing you need is to drive people to visit your site. Now how exactly do you do that?

However, before you publish your site, make sure that you've covered all areas. There are different ways to increase traffic to your website. After all, first impressions matter especially when you're launching a new site. The entire process of launching a website starting from the conceptualization until the site goes live can be a challenging task.

Most online marketers are looking for cost-effective ways to achieve their targets. In this article, we'll share with you some effective tips on how to generate traffic, measure your hits, and create promotions to reach your potential customers on a shoestring budget.

Marketing Strategies

1. Pick the right web template

If you're a budding entrepreneur and on a tight budget, there are tons of free website templates that you choose from. Pick the most suitable one for your brand. Start with a basic template and work on customizing your site based on your needs. You can change the colors, fonts, images, and other elements to fit your preference.

A nice and attractive layout will help draw attention to your website. A plain and boring design may just turn off your audience.

2. Install Google Analytics

Google Analytics will tell you how many people visit your site, how they stumbled upon your site, what pages they clicked on your site as well as other significant details about the user. The information you Google Analytics provides is essential to understanding your visitor's profile.

This tool should be embedded in every page of your site to get accurate results. We highly recommend you place it at the footer of your page to optimize the load time.

3. Improve the Load Time

One of the reasons why some websites have lower traffic is because of the page load time. If your site doesn't load immediately, chances are, your potential customer may have left your site eve before the home page has finished loading.

To avoid this issue, make sure you resize the images for web use and make some alterations to your plugins if necessary. There are some available tools such as Pingdom that can help improve your load time by testing the load speed of your site.

4. Create a KPI Dashboard

Key Performance Indicators are very important to help you track your visitors, subscribers, page views, and statistics. Keep a tracking sheet and input all data in a single page spreadsheet. This will serve as your guide when planning for promotions and strategies to improve your site traffic.

5. Maximize the use of Social Media

In today's technology, social media plays a significant role in reaching your potential customer base. We recommend you take advantage of the following social media accounts such as Facebook, Instagram, Twitter, and YouTube among many others.

Social media is a powerful tool that can help drive potential customers to your website. However, before you start creating a social media profile, make sure you pick the right kind of medium for your brand. In case your website is heavy on photos, then you may want to utilize Instagram to promote your images.

Through social media, you can start building a network of people that has the same interests and hobbies related to your product or service. An active social media account can generate traffic, brand awareness, and add value to your site.

For example, if your brand is related to the travel industry, you can create an Instagram account that links to your Facebook and Twitter account. Aside from the product of service you are selling, you can generate more interest by promoting beautiful tourist destinations and sharing relevant travel blogs to create a community of travelers.