When looking to hire professional web design services, you’ve already decided that you want to propel your online presence ahead of the competition with an amazing website. You want a web design company who will not only work well with your requests, but you want a company who will exceed your expectations.

Whether you need a custom web design or have a website that needs to be redesigned, there are numerous variables your design will need in order to earn the coveted #1 spot on Google’s SERP. The right web design services can help you achieve that goal.

Here are some elements of web design you may not consider but should definitely look for when hiring the best web design company for your brand.

Design Elements

Before we get into what to look for in professional web design agencies, it’s important to understand that web design and web development, although intertwined, are not the same thing. Web development is what makes the website function and run smoothly. Web design is what makes a website look pleasing to the eye. Web designers and developers work together to create a website based on their client’s needs.

If you didn’t know, a website’s design has the power to make or break a business. Websites are an online visual of what you want your business to showcase to visitors and customers. Web design is the presentation that makes visitors say “Ooh! This website looks amazing” or “This website looks dated.” Top web design companies have the tools and skills to create a work of art using strategically placed embedding, positioning of design elements, proper messaging. By injecting the right design components into your website, you could increase web traffic to your site.

The top web design companies stay up to date on the latest trends and techniques in web design. Because tech and techniques change in web design quite often, it’s important to have a designer who can stay up to date and ensure your website is able to adapt to growing needs and changes. You may hear some commonly used terms like minimalist design, browserless content (think Chrome and Firefox extensions), and responsive web. These aren’t mere words, however. These are design elements that could do wonders for your business.

Great Content

There are some things in life where it may be okay to skimp on. Web design and web content is not one of them. What good is a great looking website if the content isn’t just as good? Exceptional web content is the ultimate reflection of a good website. A good SEO web design company will be able to develop a content strategy for your business by creating content that uses targeted language, format, tone, and style directed to draw in your target audience.

SEO Strategies

In addition to creating a content strategy geared toward your target audience, the best web design services incorporate an SEO strategy into their design and content. SEO is vital to every business so that they can be found easily in web searches. A web design company that uses best practices will be able to design an SEO strategy that includes detailed research to identify keywords and using them to help your website rank high in Google searches.

Web design is a very important investment in your business’ growth. So, when you look to hire a web design company, make sure that they have the tools and skills to not only design a visually stunning website, but also is able to ensure increased web traffic to your site.

With the amount of new businesses sprouting up each day, you cannot afford to be less impressive than your competition. You need web design that tells your visitors that your business is the one they need to choose. To leave no doubt in visitors’ minds that they need to choose your business, you need professional web design services from the pros. Consider pros like KitelyTech, whose experience in affordable websites for small businesses spans more than 10 years across all industries. Choosing the best web design agency for your company will help grow your company’s web presence exponentially, taking you a step closer to achieving your business goals.

Author Bio: Rachael is a content writer at Pearl Lemon who has written on a diversity of topics, from colored diamonds to SEO software. In her spare time, she enjoys singing, sketching, cooking, and video games.