A perfect flyer design should be eye-candy for sure. But! The main goal of every flyer is to make people Do something. Flyer with a strong call to action is the best flyer!
That's why typographical flyers so spread today. Words are powerful tool in the capable hands.
Photoshop actions are an awesome tool that help designers and photographers to save their time. Sometimes one action is equivalent to 15 movements in Photoshop. So why not to use this awesome build-in Photoshop function?