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More materials by author Sophia Jayden

Online digital services in general and mobile e-commerce in particular, aim to develop superior designs for enhancing its business model and appearance. By combining real-time data along with predictive analytics, organizations can quickly calculate, iterate and balance between experiential and hackneyed designs. Today, most of the sites are designed keeping customers as the centre point. The intention is to deliver the best of experiences possible that can add value and increase the conversion ...