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More materials by author Jack Shepler

When the internet was in the early stages of development, the practice of search engine optimization (SEO) relied heavily on getting targeted keywords on your website’s pages as many times as possible. In recent years, however, search engines, especially Google, have been placing a heavy priority on providing users with the best possible online experience. While keywords are still very important, SEOs, web designers, and content specialists must work in unison to place the user at the forefron...