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More materials by author Amy Baker - Page 1

How to Use CRM Data to Personalize Your Website’s User Journey
in Site Maintenance
How to Use CRM Data to Personalize Your Website’s User Journey

The online, digital world is saturated with content that doesn’t see us. Static homepages, generic CTAs, one-size-fits-all menus. But users aren’t blanks; they’re data-rich entities with patterns, moods, interests, and loyalty thresholds. Using CRM data to personalize your website’s user journey means we start watching the right things – then making adjustments accordingly.

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Creating Lightning-Fast WordPress Sites Without Sacrificing Quality
in Site Maintenance
Creating Lightning-Fast WordPress Sites Without Sacrificing Quality

Speed, that strange, twitchy metric everyone seems to talk about but rarely defined with a straight face, floats quietly between the time a visitor clicks and the time they stay – or vanish – measured not by clocks but by breath, by blink, by instinctive dissatisfaction that even the most artful and engaging layout can’t salvage if it loads a millisecond too late.

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