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We have all heard of alt and title tags when it comes to Web site coding, but how many of us are using them to our advantage? Any search engine optimization guru will tell you that they are the perfect place to put your Web site’s keywords...
read moreI recently received an E-mail from somebody who wanted to ask me about if they should or shouldn’t place sound on their Web site. Now we all know it is possible, because we have all been on a Web site before that has had the midi that will not stop on it. So what do I have to say?...
read moreGoogle "...is big. Really Big. You just won't believe how vastly hugely mind-bogglingly big it is." (excerpt from The Hitchhiker's Guide to the Galaxy)...
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Editor's Pick in Web Promotion
Sticking to the old ways and focusing entirely on Google, you can miss out on a lot of search traffic. After all, there are two other very popular search engines.
The Search Engine Marketing Professional Organization (SEMPO) recently published a research paper, "The State of Search Engine Marketing 2004." According to the research, $4.087 billion was spent last year on search marketing programs in the U.S. and Canada...
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Editor's Pick in Web Promotion
Are you a reciprocal linking turkey? Don’t worry. According to Mike Valentine, linking psychosis is treatable.
The most effective way to write for your website is to keep the subject matter of your web page under tight focus. Notice I didn't say website; that's because the search engines don't spider websites, they spider web pages...
read moreI often get asked, "How do I improve my site's performance in the search engine's." or "I have a small budget, how can I compete with the larger sites." It can seem daunting when you type in your key search term and you see Google returning 200,000 results!...
read moreAs a member of several search engine optimization forums, I have recently noticed (especially since Yahoo recently decided to try their hand at competing with Google) that the stress level of many webmasters has gone way up...
read moreIt has been a full year since the infamous Florida Update rewrote Google's rankings with a massive pre-Christmas purge of previously well placed sites...
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