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Like any other space, websites gather junk over time too. Before you know it, your whole website is slowed down and losing sales because of it. Its time to clear it out and ensure your website is working at its most effective and selling your products at every opportunity and not losing sales at eve...
read moreThe company logo is probably the most important marketing tool on your business card or on your website. It gives your company a competitive advantage and will help you achieve company goals. This is not the role of just any logo. You must have a POWERLOGO. This article tells you the eight crite...
read moreValuable content within your Web site - whether it is permanent or transitory - can be highlighted to your visitors through prominent linking to guide people directly to the deeper pages of your site. The practice of 'deep linking' or linking to specific pages of content from the front page of ...
read moreTHE PURCHASE DECISION Whenever we make a purchase, there is a three stage mental process: want, need, and rationale. A website is unique because it can direct and focus a shopper on each of these stages. The website can be as effective as, and more efficient than, a full color brochure. And, the w...
read moreYour web site's loading speed has a significant impact on your visitors' loyalty. A slow web site will cost you sales. Most visitors won't wait more than10 seconds for your web pages to load. Apply these techniques to speed up your pages, keep potential buyers at your site, and increase sales. ...
read moreVisitors to your site are not looking to make a new friend. They don't want to chat. And they don't give a darn what you think about anything, least of all your product. They only want to know: What's in it for me? Why should I believe you? Why should I buy from you? They will answer t...
read moreThe Dilemma A major strength of the Web is also a major weakness. Imagine living in a city where everyone owned not only a television set, but a television station as well. To make matters worse, most of the channels were nothing more than listings of what is playing at other stations. Of course ...
read moreFor many years SEO experts were happy with two way linking or reciprocal linking but in due time researchers anticipated a change in Search Engine's Algo. Not before too late it happened and the value of reciprocal linking started decreasing, it can never die but was almost like a dead. Now only...
read moreWith the plethora of websites online and hundreds added each day, how are you going to separate your website from the others? When I began my first online venture I was so excited to have my website up and running and I remember thinking 'wow, the toughest part is behind me', referring to finally ...
read moreFollowing our successful experiment of setting up a news feed for my site, search engine marketer Dan Thies and I have joined forces to write this article to show other webmasters how they can do the same for their own sites. But before we get ahead of ourselves, let me set the scene... Bei...
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