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Reading a recent article on the things you shouldn't do as you build web sites, the author stated, "Don't link 'out' unless you *want* your visitors to leave!" That might apply if you're building a one-trick pony, that is, a mini web site only designed to sell one product. For everyone el...
read moreFollow 8 simple rules of thumb, and you'll soon be writing great newsletters and reaping the rewards. Company newsletters can be an amazingly successful marketing technique. Whether you want to up-sell or cross-sell, establish your brand or establish your authority, or simply reach a wider mark...
read moreIf you're looking for a powerful way to get free publicity and build your credibility at the same time, then writing articles may be your answer. If you've been on the Internet for a while, you've probably subscribed to a few ezines. Many ezine publishers will include an article written by a g...
read moreI've developed two metrics I think are among the most important you can track, no matter what kind of site you have or what the objective of the site is. They are designed to focus in right on the biggest problem most sites have - getting visitors to go past the first page they see on your site....
read moreWhat should you consider when choosing an affiliate program? You need to think about two key things: what business are you in and what can the affiliate program provide to your customers. No matter what business you are in, the largest investment you make will be customer acquisition. If you hav...
read moreWhat is an affiliate program? With the proliferation of goods and services now available on the Internet, advertisers look to individuals and companies to help sell their products by utilizing webmasters and others to spread the word. This can be in the form of banner advertising on affiliate ...
read moreWeb Site promotion should be the major part of your web site marketing plan. It's not enough just to design a beautiful web site and put in on the Net. Promoting your web site has to be done constantly if you want to get a continuous stream of traffic to it. If you don't drive traffic to your web ...
read moreOne of the absolute best online marketing processes available to any business today is Google's AdWords Select advertising program. It produces immediate results within minutes after being setup, drives highly qualified traffic via selected keywords and can be monitored and modified on a 24/7 basis...
read moreGoogle is by far the most popular search engine available today for both ordinary surfers and webmasters. Surfers like it because of the highly relevant results it gives, and the speed at which it delivers them. This is due to its complex text matching algorithm and of course the Pagerank™ syste...
read moreIf you've been marketing online, for even a short amount of time, you are probably aware of the many benefits of reciprocal links. This simple process of trading your link with other sites can generate visitors and increase your search engine popularity ranking. Keep in mind that, if your t...
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