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in Web Design Principles
The purpose of design

Now you have a good idea what goals you want to achieve. There is another type of goal, which is the goal of the design process itself. What is design for? At the highest level, the purpose of design is: To enable communication between the consumer and the content Of course, the goal...

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in Web Design Principles
How people use web pages

Web designers naturally have a distorted view of web pages. The way we look at pages as we design them is very different from how they're used in the real world. To create designs that work in the real world, we must appreciate the way they'll really be used...

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in Web Design Principles
People are impatient

The web is an unusual environment, high in cognitive friction, the only place where you can suddenly find yourself somewhere completely different, lost and confused or overwhelmed with seemingly no warning...

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in Web Design Principles
People don't read

The #1 most important feature to appreciate about browsing behaviour is scanning. Web sites designed to be looked at are likely to fail. Web sites designed to be scanned are more likely to succeed...

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in Web Design Principles
Designing for the web

The purpose of design is to facilitate communication between user and content. Designing for the web means designing sympathetically with the way people actually use the web, not how we think they should. People approach web sites in very different ways to how we design them...

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