Metrics Matter!
Recently, I talked with a speaker about her "extremely successful" Website. She based this opinion on the fact that she was selling several e-books every day and generating "some calls"...
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Recently, I talked with a speaker about her "extremely successful" Website. She based this opinion on the fact that she was selling several e-books every day and generating "some calls"...
read moreA few weeks ago, I received a question from a WebProNews reader. Howard wrote to tell me that his site receives over 30,000 visitors per month, but he's not making sales. His question is pretty basic: Why?
read moreYou know how important it is to drive high traffic to your web site. What's even more important though, is designing a web site that makes them stay... a web site that sells!
read moreHow do I find the information you are asking for? Sometimes, you will have to ask visitors for information for which they don't immediately know the answer. For example, if they are looking for replacement parts for a widget, you may have to ask what model of widget they own...
read moreOn many sites, it's impossible to lead visitors straight to your primary goal on the home page. Getting visitors to take your most-desired action often means you have to use your home page to channel them down a certain path...
read moreBy design, the server that hosts your web site delivers a 404 Error / Page Not Found when a surfer clicks on a link that the server cannot find or something else unexpected happens. The most common error page is the HTTP 404 "Not found: The requested URL/whatever.html was not found on this server.....
read moreBabyCenter.com is one of my favorite sites. With a big red arrow in the center of the page, accompanied by "Start Here!" this site stands out simply because it devotes the central area of its home page to addressing the needs of first-time visitors...
read moreI don't know about you, but when I built my first web site three years back I don't know anything about the webloggers. One day when I checking the features of my web host control panel (after two months of uploading my first home page) I saw the link 'Webstats'...
read moreNot so very long ago, it was agreed that five to eight users was enough for a good usability test. Somehow, this idea achieved mythic status. We believed it. We preached it to everyone who would listen. It survived in areas where it had been disproved, and was introduced into new situations...
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Your website's navigation tools and techniques should basically give users the answer to three questions:
Where am I?
Where have I been? and
Where can I go?
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