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in Website Usability
Eight Is Not Enough (for Usability Testing)

One of the most popular questions we hear from web designers and usability professionals is: "How many users is enough when conducting usability tests?" Until recently, we had believed -- and told our clients -- that it wasn't usually necessary to test with more than eight users. We based our rec...

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in Web Design Principles
Great Homepages Really "Suck"

Where would we be today without vacuums? Think about it: The vacuum is a brilliant invention. It sucks up your household dirt and puts it exactly where you want it to go - off your floor and into that little bag. A successful homepage acts exactly like a "digital vacuum" - it sucks users in, a...

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How To Animate A Banner Using Adobe ImageReady
in ImageReady Animation
How To Animate A Banner Using Adobe ImageReady

This article covers step by step guide to animate a banner which has been created in Adobe Photoshop. Note: To make the tutorial practical & easy to understand we have created a banner in Photoshop & Animated in ImageReady Click here to download the Banner. After downloading the banner follow...

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in Web Promotion
Deep Linking To Highlight Your Hidden Assets

Valuable content within your Web site - whether it is permanent or transitory - can be highlighted to your visitors through prominent linking to guide people directly to the deeper pages of your site. The practice of 'deep linking' or linking to specific pages of content from the front page of ...

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in Web Design Principles
Authoring, Design, Consultancy: Balance

In establishing any Internet presence, there are three major aspects of the process that must work in harmony together to bring about a successful whole. It is essential to get all three aspects right, or the resulting Web site is more likely to be a liability than an asset.

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in Web Design Principles
Choosing The Right Website Designer

You've made up your mind. You want to have a website to represent your business. The next decision to be made . . . who should you hire to develop your site? There are many people capable of building their own personal sites. They can put cute little comments and pictures of their pets or kids u...

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in Web Promotion
Converting Visitors To Customers

THE PURCHASE DECISION Whenever we make a purchase, there is a three stage mental process: want, need, and rationale. A website is unique because it can direct and focus a shopper on each of these stages. The website can be as effective as, and more efficient than, a full color brochure. And, the w...

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in Web Design Principles
Tools For Site Design

Site design: Layout Now that you know the four the elements of good site design, it's time to put the knowledge to work. The objective of the website will dictate the content which in turn imposes conditions on navigation. Navigation, in turn, imposes conditions on the pages themselves. This is c...

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in Web Design Principles
The Definition Of A Good Site

Site design: defining a good site In our previous article we pointed out that web sites don't lend themselves to the clear distinctions of text, visual, or verbal medium like print, radio, television, and movies do. Sites tend to be a mix of all medium. That not withstanding, there are four univ...

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in Web Design Principles
The Basic Elements Of Site Design

Site design: mechanics Books are a text medium and, in spite of its visual content, television is regarded as a verbal medium. Movies, on the other hand, are a visual medium. To test this, close your eyes while watching a television program and do the same while watching a movie at a theater. Com...

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