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Visitors to your site are not looking to make a new friend. They don't want to chat. And they don't give a darn what you think about anything, least of all your product. They only want to know: What's in it for me? Why should I believe you? Why should I buy from you? They will answer t...
read moreSince as many as 80% of visitors will never finish even the headline on a page, it's clear we need to put our best effort into creating them. And the headline on our home page is the one that matters most. Here's why. We can never be sure of the page upon which a visitor may land. This may not ...
read moreAs a web site owner, I spend a lot of time online. I also spend a lot of time at other sites. These are the top seven tips I have discovered make or break a web site other than its design appeal. 1. WHERE ARE YOU? When creating a web site, tell people where you are, or whom you are targeting. I...
read moreThe key to effective web site design is good planning. Without planning and organisation, you will end up with chaos. Once you have a design plan, content is the next consideration. This applies equally to new and existing web sites. To create your plan for a new or existing site, sit down and co...
read moreWith so many different resolutions (640x480, 800x600, 1024x768, etc.), browsers (Internet Explorer, Netscape, etc.), and platforms (Windows, Mac, etc.) in use, it is very difficult to design a page that looks good (or at least looks the same) in all configurations. To design a page that looks goo...
read moreAn ASCII Chart is a simple way to keep a list of what all the printable, or displayable characters are. All computers store information as a set of 1's and 0's (bits), not as actual characters. A group of eight (8) bits make a byte. Believe it or not, four bits actually make a nibble and two nibbl...
read moreWhy does putting an & in my text mess up my page? For the full list of displayable characters, check out the ASCII CHART.
read moreA philosophy is nothing more than a school of thought. I think it is necessary for one to develop their own style to be successful. It is not my objective to impose my style on you. The guidelines that I set forth here are not on their own unique or original, but rather my philosophy based on the ad...
read moreWhy this is not a tutorial on how to draw. I am a terrible artist. My wife won't even let me play with the kid's crayons. I am not very mechanically inclined, and owe much of my success and longevity to date to avoiding using power tools and limiting my auto repair work to filling the gas tank....
read moreThe Dilemma A major strength of the Web is also a major weakness. Imagine living in a city where everyone owned not only a television set, but a television station as well. To make matters worse, most of the channels were nothing more than listings of what is playing at other stations. Of course ...
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