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in Web Design Principles
Do You Make This Obvious Web Design Mistake?

The most common web design mistake is to design for the exception, and to ignore the obvious. That's because designing for the obvious is boring, while designing for the exception is fun. Some years ago, I was involved in designing content management software. We spent a lot of time designing br...

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in Web Design Principles
Take The Logo Litmus Test

Here is your C.I.T.T. (pronounced "kit") [Color • Illustrate• Type • Test] COLOR. Color plays a major role in influencing particular moods and feelings about your company. Don't believe me? Look at Dove™ soap. You'll find the shampoo bottles are white. White conveys purity, simplicity and a s...

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in Web Design Principles
Design Matters In Our Visual Culture

First impressions often leave lasting impressions. Impressions also result in people's perceptions. There goes that age-old debate -- "Perception versus Reality." I say that perception is someone's impression of reality. And sometimes... no matter what is reality, you just can't change people'...

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in RSS
RSS Explained

A lot of fuss has been made over RSS and the vast benefits it can bring to webmasters on both ends of the RSS syndication. However, a lot of webmasters have absolutely no idea how to create an RSS feed or how they can incorporate an RSS feed on their website. A tool is not very useful if you do not ...

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in Website Usability
Web Site Accessibility - It’s Just Good Sense

Most of us already know it's good business to have a presence on the World Wide Web. Since millions of people from all over the world use the Web each day, having a web site is one of the best ways to increase market share and audience reach. However, even companies with a web site could be missing...

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in Search Engine Optimization
Organic SEO Vs. PPC Advertising

When you purchase visitors or "clicks" from a search engine, this is called "pay-per-click" (PPC) search engine advertising (or PPCSE). Pay-Per-Click Search Engine Advertising allows you to quickly get top search engine placement by "bidding" (paying) for keywords related to your product or se...

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