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One of the most important aspects of a search engine optimization campaign is also one of the most overlooked – preparation! As I’m always explaining to my SEO101 students, there are some important steps to take in advance of launching your campaign that will make sure it has a better chance at ...
read moreSearch engine optimization has come full circle in the last couple of years. Back in the mid 1990s it was easy to achieve high search engine rankings. Just tweak your META tags and site copy with keywords and submit. Then, as more and more webmasters started to catch on to META Tags, it became m...
read moreI've seen a lot of articles around lately about how to pick and choose a search engine optimization company. That's fine and dandy, but it often works the other way around in this industry. The most successful SEOs pick and choose their own clients. Good SEOs can spot a tire kicker from a mile off...
read moreHow many times have you seen an article referring to SEO (search engine optimization) as a "Black Art" or "underhanded", "manipulative", "sleazy", "deceptive", "sneaky" etc. I could go on and on but you get my drift. The thing is - our industry has a pitiful reputation which is being rei...
read moreHaving been in the business of optimizing web sites for high search engine rankings for over five years now, I have come across a number of “optimized” sites that use search engine optimization (SEO) techniques that are just plain WRONG. Most of these sites were optimized by persons just startin...
read moreLet me start off by saying that I am no web design expert but I have designed a few websites and the biggest challenge I found was choosing keywords. It seems like it would be easy but it is not. Choosing keywords and keyword placement is the foundation of getting indexed properly in search engin...
read moreIf you're reading this and your web site doesn't contain any body text on the home page, give yourself a good smack and go to your room without supper. When you're ready to behave and design your site with the search engines in mind, come back out and read this article. The simple truth is ...
read moreWe all know search engine optimization is a tricky business. Sometimes we rank well on one engine for a particular keyphrase and assume that all search engines will like our pages, and hence we will rank well for that keyphrase on a number of engines. Unfortunately this is rarely the case. All the m...
read moreSelf-proclaimed search engine experts have, over the years, touted all kinds of methods for ranking higher in search engines. This has included things such as hidden text, hidden links, meta tag stuffing, double meta tags, page stuffing, cloaking, redirect pages, bulk-quantity doorway pages, and oth...
read moreSearch engines are still one of the most effective ways to drive traffic to your web site. This is because it is highly targeted traffic. A person searching for a particular phrase on a search engine, gets taken to your web site. It makes sense then, to make your site as attractive as possible t...
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