People are impatient
The web is an unusual environment, high in cognitive friction, the only place where you can suddenly find yourself somewhere completely different, lost and confused or overwhelmed with seemingly no warning...
read moreLoading...
The web is an unusual environment, high in cognitive friction, the only place where you can suddenly find yourself somewhere completely different, lost and confused or overwhelmed with seemingly no warning...
read moreThe #1 most important feature to appreciate about browsing behaviour is scanning. Web sites designed to be looked at are likely to fail. Web sites designed to be scanned are more likely to succeed...
read moreThe purpose of design is to facilitate communication between user and content. Designing for the web means designing sympathetically with the way people actually use the web, not how we think they should. People approach web sites in very different ways to how we design them...
read more
Editor's Pick in Design Principles, June 2005
One way to think about designing for web users is to consider what the brain is good at, in order to utilize its strengths.
Web designers frequently suffer under the illusion that other people look at their web pages the way we do. This is wrong. Designers need to develop the skill of looking at their designs through naïve eyes...
read moreIn my experience, the single most difficult and important skill for a web designer is: Remembering what you're doing...
read moreOnce you've got a statement of purpose you're halfway to being ready to design. The next step is to understand who'll be looking at the page, and why.
read moreSimple web design delivers huge benefits to designer, client and user. When a design doesn't seem to work, ask what should be taken away before asking what's missing.
read more
Logos are graphical shorthand that can represent a company or product, and communicate certain characteristics.
In order for a logo to be visually effective, it must exhibit certain related fundamental design characteristics...
Logos in the form of words or letters have natural properties that make them visually effective...
read moreCopyright © . All Rights Reserved