Most people that are managing websites are familiar with the term SEO but not all of them actually know the extent of its importance. SEO is actually the most important thing that you could manage when it comes to a website. SEO is short for Search Engine Optimization and its main goal is to “dress up” a website so that Google will give it as high of rank as possible. At least, that’s the short version of it. The higher the rank of your website on Google’s search engine, the higher up the results list it will pop up. Of course, everyone wants their website to be the first result on the first page when someone searches for something relevant on Google but that’s not going to happen unless you have a great SEO ranking. Want to know more about how your SEO ranking influences your website’s success? Keep reading this article as we explain more below.

Traffic depends directly on your SEO ranking

The more people find out about your website, the more will visit it. It’s pretty basic and it makes sense on the most simplest of levels. However, it goes in reverse as well. The fewer the people who actually know that your website exists, the smaller the number of people visiting it will actually be.

SEO helps make your website actually likeable

There’s nothing worst than having a website that people find ugly. There are many reasons for which they might come to that conclusion and depending on how much you like your own website, that kind of revelation might shock you deeply. However, it doesn’t change the fact that people don’t like your website and that of course means that they’re not going to return any time soon. SEO is more than just managing keywords. SEO services are also responsible to how you implement your website’s layout and actual functionality so that it attracts more people. This implies using the latest techniques and being aware of what the latest trends are for websites.

Having your website’s buttons displayed the same way as how they were super popular 6 years ago won’t be a smart move today. That kind of thing is part of SEO and knowing what kind of design and layout to use for a specific type of website also counts as SEO. Ultimately, all this influences how people view your website and what kind of success it has.

Your SEO helps you learn about your users

In order to give the users what they want, you need to learn more about them and that’s also part of SEO. SEO solutions will allow you to be more connected to your visitors and know more about what kind of people like hanging out on your website. A slew of details can be unfolded before you, ranging from what ages your users have to what they like most.

Knowing this is crucial to providing that specific kind of attraction on your website and making sure that there are things people will actually be attracted to there.

Not having a strong SEO implementation is synonymous with social suicide for your website because no matter how good it is, it won’t mean anything unless people actually know about its existence. They say there’s no difference between a bad website and a good website that nobody knows about.