When creating an E-commerce website or online store, we already know that it is imperative to consider a properly developed SEO strategy. But optimizing ecommerce sites for search engines is different to some extent from doing SEO for non-retail sites and usually known as technical SEO.

Technical SEO can be defined as a side of SEO that is directly related to the design and structure of your site. And it is more important than ever before because user experience plays a significant role in the overall usability and accessibility of an E-commerce site.

The technical side of SEO is the most effective digital marketing strategy to make your online business flourish and get the highest ROI. Whether you are a small or big brand, here we have some proven technical SEO tips that can help you increase traffic to your e-commerce site and convert more.

Optimizing your Site Architecture

Site architecture is all about how contents and elements of your online store or ecommerce site are organized into pages and categories. It is something most important for both search engines and internet users. An e-commerce site with good architecture helps search engine bots and crawlers to find, crawl, and index its papers in the best possible way. If some pages are buried on your site deep and not linked properly, they are not worthy to index and even search engines may not be able to find them.

Site architecture or structure is super important for e-commerce sites as they contain a lot of pages (typically thousands sometimes). And a good and easy to index site structure can make your site appear in search results with other important links like products, categories, privacy policy, and so on. Restructuring an e-commerce site can do wonders for you as it is one of the vital aspects of a successful e-commerce SEO strategy.

Get Your URL Structure in Order

After eye-popping headlines, URLs are the other thing that users and search engines see before clicking and loading a page. That’s why they are considered as the building blocks to make the overall structure of your site awesome. URLs of your site should provide key information to users and search engines regarding what the page is about and where you can find more details about it. Each and every URL should follow the hierarchy set out within the main site navigation. They should be concise and include focus keywords to rank higher in search engine result pages along with providing useful information.

Below you can see an example of

A good URL: www.domain.com/brand/category/product_name

A bad URL: www.domain.com/brand/nsalkjd15HTldju

Users don’t Like Slow Loading Sites

Don’t make your users wait with an e-commerce site that takes a lot of seconds to load properly. According to a report, 1 in 4 visitors leaves a site when it loads in more than 4 seconds.

So, have you tested your e-commerce site for loading time?

If it takes more than 3 seconds to load, you should optimize it for speed as there are a lot of things that impact load time. You can start by getting your website imagery right.

As online stores not only need a lot of product images, but the quality of the images also matters a lot. As images captured with high-quality cameras are heavy, image compression could the best way to adorn your product pages with a lot of photos that are of high quality and lighter as well. Image compression is more than reducing the size of your images. It also includes getting rid of unnecessary clutter, colors, and data from your images.

The size of codes on your site also impacts how many seconds it will take to load. That’s why making your site’s code lighter is also another best way to make it load faster. You can do it easily if you are an expert coder or developer. If you don’t know how to code and compress images or codes of your site to make it load faster, you can hire a reliable digital agency like Avidon Marketing Group to get the SEO of your e-commerce site right.

Faceted Navigation

It is a site navigation feature that helps users filter or sort results on a page by specific requirements or needs like size, color, or price. While faceted navigation makes the navigation of your site easier and effective, it can be hard for search engines when it comes to crawling pages because each selection generates a new URL on the site. So, in order to stop search engines to crawl those additional pages on your e-commerce site, use no-follow tags for all faceted links and deploy meta robots or x-robots noindex on such pages.

Structured Data

It is a standardized format for classifying elements and contents on a webpage. It helps search engines to better understand your site and its contents. Adding structured data to pages of your e-commerce site can help you increase the visibility of your site in search results. It also improves the appearance of your website and links in search engine result pages so you can get more clicks on multiple pages. It will boost your ranking in search engines and help you convert more as well.