eCommerce Design Trends 2017

It's no secret eCommerce is huge business these days, and this industry continues to grow. Of course, eCommerce is highly dependent on user expectations, trends and new technologies. If your eCommerce website is poorly designed and doesn't correspond with the customer's idea of how it's supposed to look and work, then your business is doomed.

Naturally, the biggest trend in eCommerce design is seamless user experience, and every other trend and fad really stems from that one.


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Ever since Google changed the algorithm to eliminate non-mobile friendly websites from the mobile search results, responsiveness has become the biggest trend. This is especially true for eCommerce, the studies show that mobile eCommerce in US had about 30% of the market in 2015 and much more worldwide. The numbers continue to grow rapidly. In this context responsive approach has become the most efficient solution.

Material Design

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Google's Material Design was probably the biggest trend in web design in 2015, 2016 and is sure to stay on that prominant place in 2017. eCommerce was a bit slower in embracing Material in 2015, now though I'm pretty sure we will see much more of Material styled online stores. Bold typography and vibrant colors, the distinctive features of Material, are perfect for online commerce after all.

Huge Photos

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Big photos of the products, full-page photo backgrounds, these things are meant to create an engaging experience for the customer. Just like at this modern furniture online store. Remember, you need to make them feel the product and want to buy it, and without the touch and smell and other real world experiences, high quality vibrant images are your best option.

Animation and Cinemagraphs

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No one will argue that technologies evolve more and more, this gives us a huge opportunity to capture the consumers' attention. Animations, GIFs and cinemagraphs, when used properly, can create an unforgettable user experience. I'm sure we'll see lots of these in eCommerce in 2017. Everywhere, from headers to backgrounds, banners and product images.

More Bright Colors

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This is really a part of the adored material design, but I'm pretty sure we'll see bold colors used even more this year. Besides, the comeback of the 80's fashion and aestetics will play a sicgnificant role of color choice in 2017.

Hamburger menu

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In accordance with the all-encompassing tendency to unify user experience throughout the platforms and devices hamburger menu quietly warmed its way from apps-only to desktop design and in previous two years created quite a buzz in the industry. Whether you like it or not, hamburger and its variations seamlessly clean up all the unnecessary clutter and improve user experience greatly, besides customers are now expecting to see them and you can not afford to deny your customers, not here, not this.

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