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Three Ways to Incorporate Animation into Your Web Design

From simple features, such as colour changing buttons, to more advanced design incorporations such as animated and cartoon videos displayed on your site for viewers to watch, using animation in web design can be a great way to grab the attention of your viewers, be more memorable and make sure that you stand out from the crowd.

Research has shown that video marketing is a very effective way to reach out to both new and existing customers, therefore it makes sense to use video marketing on your website. Animations are one of the most popular forms of video marketing, as they are easy to customise and can be designed in a catchy and interesting manner. We've listed some of the best ways to incorporate animation into your website design.

Hover Effects

One of the simplest ways to add animation to your website is to add hover effects, or button animation. Since a minimal website design is the latest trend, however, it's important to be careful with hover effects as going too far with them could end up having the opposite effect and make your website look dated and old-fashioned, rather than bang on trend.

The key to hover effects is to use them both sparingly and consistently. If your buttons change colour when hovered over on your homepage, for example, it's crucial to follow this pattern throughout the whole of your website.

Background Videos

Background videos are becoming more and more common in website design, as they grab attention right away and pull the viewer in, enticing them to stay on your site for longer to watch the video and then perhaps even have more of a look around.

The trick to a great background animation for your website is to keep it simple and make sure that it can be easily followed and understood in just a few seconds. Rather than telling a lengthy story or trying to get a point across, the best background videos show a looping action that relates to your brand. For more information on creating a background animation video for your site, see Spiel.

GIF

Everybody loves GIF animations, and these short clips can be used to do anything, from getting a point across or making people laugh, to showcasing a new product. GIF-style animations are fairly easy to create and upload, and simple animations can include anything from colours changing to dancing characters in your website's header and footer bar.

If your website includes a blog, adding GIF animations to blog posts can make them more interesting and humorous, as well as helping to get the point across. Or, a good alternative to a GIF animation would be a simple image slideshow that incorporates some animation for better visual impact.

When designing a website, standing out from the crowd should be the top thing on your agenda. Animation can be a great feature to add to a website in order to grab the attention of visitors and create a good impact on the viewer.

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